One of the fundamental concepts taught in any marketing class deals with the Four P's of marketing. The Four P's stand for Product, Price, Placement and Promotion. These are essential to the development of a marketing campaign, but I would like to highlight a concept that John Durham (of bowtie fame) recently brought up. The concept of a fifth "P" which applies to any campaign in today's marketplace exceptionally well, especially due to the growth and integration of the Internet community. The element of Passion.