by P.J. Bednarski on Dec 20, 11:31 AM
The IAB Technology Laboratory today released “
Transitioning Video Ads from Flash to HTML5/JS,” which it touts as practical guidance for migrating digital video advertisements to HTML5 and JavaScript. But the document cautions that “this transition will not be simple as it is ridden with technical as well as operational/logistical challenges.” The IAB suggests that users should go slowly. “Considering the complexity of the transition, publishers and agencies should take steps immediately to move away from Flash and plan the transition over the course of the next six months. The goal is the complete elimination of …