TBWA\Manchester launched its first work for Thorpe Park that aims to rebrand the theme park as a family-friendly destination. Did I mention that it also resides on its own island? I'm intrigued. In the first TV ad, "An Island Like No Other," viewers first see the theme park from an aerial view, then swoop down to see happy visitors, with stomachs of steel, riding roller coasters and other high-flying, topsy-turvy rides. The theme park also boasts decent snacks and has its own language: that universal screaming sound anyone riding a roller coaster makes. An added highlight to Thorpe Park is the soon-to-launch Angry Birds Land, which I would visit in a heartbeat. See the ad here.

The latest FedEx ad, "Skyscraper," features a boss getting philosophical with an employee. The boss believes that a company becomes successful when they project success. Just look at the beautiful city skyline that the boss gets to look at every day. The company uses FedEx One Rate to ship items because it's top-notch service, yet affordable. Just when the boss has hit his stride, the skyline moves up to reveal the company is run out of the boss' garage. His wife has returned from grocery shopping and needs some help unloading. Keep dreaming big. See it here. BBDO New York created the ad, directed by Jim Jenkins.

To highlight its sponsorship of the Euroleague Final Four, Turkish Airlines created an "Epic Pool Dunk" in response to a series of highly popular dunk videos online. The 30-second TV spot was shot in one take and stars European basketball players and a water jetpack that lifts one player in the air to throw the pass that will conclude the "Epic Pool Dunk." The movements of each person involved appear so seamless and laid-back that one would think the ad was a slam-dunk to film. Not so much. It took most of a day and 22 tries until success was achieved. It's no wonder each player yelled and screamed with happiness when the dunk was complete. After 22 takes, I'd be exhausted, unless I was the guy flipping burgers; then I would just be full. See the ad here and a behind-the-scenes video here. CP+B London created the campaign.

HBO GO launched a series of videos for its "Awkward Family Viewing" campaign, which makes the argument for using HBO GO pretty much a no-brainer. Watching "Girls" is great, but do you want to watch a sex scene from the hit HBO series with your dad? The girl in this ad certainly didn't. Watch "Your Choice" here. I can relate all too well to the family in the next ad, "What's He In?" Parents are trying to keep up with the varying houses and family members in "Game of Thrones" and are constantly asking their kids questions about who's who. I'm only one season in and I definitely need help keeping track of everybody. See it here. A family secret is revealed in "First Cousins" that closely mimics a "Game of Thrones" plot line. See it here. A girl-on-girl make-out scene from "Girls" leads to an awkward conversation between mom and daughter, but "Unconditional Love." Watch it here. The kids find out how "Happily Married" their parents are when a potential divorce arises on "Curb Your Enthusiasm." See it here. The son learns his dad is a faithful husband while watching two people having an affair on "True Detective." See it here. The last ad might be my favorite. The son is watching an intense sex scene from "True Blood" when his mom sits down on the couch beside him. So, so awkward. See it here. SS+K created the campaign, directed by David Shane from O Positive Films.

I had no idea what knolling was until I watched the latest ad for Sherwin-Williams and its Coastal Cool color collection. Apparently, it's a way to organize and arrange objects in parallel or 90-degree angles. The term was coined in the 1980s for an art form, and it's used heavily in "Coastal Cool," where the brand showcases its color collections from HGTV HOME by Sherwin-Williams. Summer-themed objects that are also similar in color, like flip-flops, glass bottles found on a beach, pearls, seashells, beach towels, books, popsicles and surfboard are lined up geometrically and then change into paint swatches. See it here. The ad will air on ABC Family, A&E, Bravo, Cooking Channel, Discovery Channel, DIY Network, E!, Food Network, FX Network, HGTV, TBS, TLC, TNT and Travel Channel. McKinney created the campaign.

States United to Prevent Gun Violence, a non-profit that aims to decrease the number of gun deaths, launched a haunting, animated, 90-second spot called "Monster in the Closet." A young boy is scared of the monster hiding in the hall closet. His loving parents tell him that monsters don't exist, but the young boy remains afraid. Then one day, the boy enters the closet and faces the monster head-on: a loaded gun in an locked box. He removes the gun, inspects it and it goes off, shooting the child. The boy's parents never hear the gun discharge because dad is outside mowing the lawn. See the video here, created by Grey New York and directed by Yves Geleyn.

Buying the ideal Mother's Day gift is easier said than done. So JWT has stepped in to create Intelligift, a website that allows users to test their Mother's Day gifts on a focus group of mothers to see how the gift is received. Intelligift evaluates each gift against five metrics: Likeability, Persuasion, Impact, Thoughtfulness and Originality. Participants receive an indexed score and specific feedback within each category that they can then use to make an informed gifting decision. To start the gift testing process, users first choose what type of mom focus group to use. There are ten choices, ranging from soccer moms and stepmoms to helicopter moms and earth mamas. Next, users enter their mother's age and gift idea or link to a gift. The idea will be evaluated and users will be sent results by email. Check out the site here and an intro video here.

Am I alone in believing that perfume ads often try for "deep" but wind up outlandish? Is it too hard to ask for a brief description of the scent? I can't run to Sephora every five minutes, so give me a hint and tell me if a fragrance is fruity, woodsy or floral. The ad that got me going here was a 60-second video for Alien, the latest fragrance from Thierry Mugler.  We see a dark castle with a lone statue inside. When the sun begins to rise, the statue awakens as a model who is filled with sunlight from the inside out. The entire castle is now glowing with energy while the model keeps her bottle of Alien hovering above her hand. So I'm thinking, maybe a nice floral scent? See the video here, directed by Floria Sigismondi and produced by QUAD Films/ Believe Media.

Random iPhone App of the week: AllNurses.com, an online community and peer-to-peer networking site for nurses and nursing students, has created an iPhone and iPad app to keep its 790,000 members in the loop while on the go. The app allows nurses to find professional support and the latest nursing news. Offering the same tools as the social networking site, the app allows users to post and read message threads,  read/vote on polls and search for topics. Download the app here.