Extensive research is applied when looking for the latest batch of peanuts to become M&M's. And by research, I mean Yellow Peanut M&M stands by a conveyor belt pointing at unworthy peanuts passing him by until he sees the perfect peanut. Yellow picks up the nut, declaring: "I pick you," and names the chosen nut Cornelius Pumperdinkle. The 15-second spot is a lighthearted take that illustrates how M&M's only chooses  one in 100 peanuts to become an M&M. That's very selective and reminiscent of Dr Pepper's "One of a kind" ad campaign. See it here, created by BBDO New York.

GEICO has launched a pair of TV ads as part of its "Did you know" campaign. The first ad, "Kenny," illustrates how typical and mundane a night of playing poker with Kenny Rogers can be. It's hysterical. Rogers isn't the least bit subtle around his fellow card players when he starts singing lines from his famous song, "The Gambler." "You got to know when to hold 'em. Know when to fold 'em. Know when to walk away. Know when to run." Rogers continues singing until one player tells him that they get the gist and the obvious hints are unnecessary. See it here. The next ad, "Words Can Hurt," shows the climactic end of a Western movie. A cowboy leaves the woman he loves crying on the ground, wanting him to stay. As he rides off into the sunset, the words "The End" appear onscreen. As the cowboy rides near the second "e," he's clotheslined by the letter, and left writhing on the ground as his horse rides off. Watch it here. The Martin Agency created the campaign.

Even Girl Scout Cookies have World Cup fever. In a cute 15-second video, two beloved Girl Scout Cookie flavors, Thin Mints and Samoas, compete against one another in their own Girl Scout World Cup. The game is tied 1:1, with seconds left to score a goal inside an open box of Girl Scout Cookies. Thin Mint shoots and scores, creating a joyous pile-up of happy Thin Mints. And then a bitter Samoa takes a bite out of the goal-scoring Thin Mint, similar to the stunt pulled by Luis Suarez, leaving the cookie in crumbles. Where's the milk? Watch the video here, created in-house.

Greenpeace launched a dark comedy, clocking in at 4 minutes, to draw attention to ways that people can help save the arctic. Events are based on a true story, although when watching it, you'd think otherwise. The video begins in the office of a small business owner and lover of the environment, Gary Stephenson. He recruits his office manger, a sweet, older woman named Dina, to fulfill a simple task: go to Russia, place a banner on the side of an oil rig and be prepared for potential jail time in a Russian prison. Dina says yes, but never had to make the journey, for the Arctic 30 did. The team of activists were blasted by water cannons, shot at, and eventually arrested, spending 12 months in a Russian prison. Actual footage from the real event is shown at the end of the video. Watch the video here, created by Future Camp and Greenpoint Pictures and directed by Olivier Agostini.

There's a Junkface epidemic taking place in Canada. A survey by Ipsos Reid found that 72% of Canadian men surveyed practice Junkface. Unfamiliar with the term? It's the showertime activity where men wash their junk and their face with the same bar of soap. Neutrogena MEN wants to put an end to this nasty practice with "The Campaign To End Junkface."  A spokesman stands outside a shower while a man washes up, demonstrating just how icky the Junkface practice is, by placing a bar of soap on the silhouette of the man's junk and then face. Don't be that guy. Wash your face with Neutrogena MEN's Face Wash and the Junkface epidemic will end, one face at a time. The video drives viewers to www.stopjunkface.com, where people can learn more about Junkface and download a Junkface prevention coupon for Neutrogena MEN's Face Wash. Watch the video here, created by DDB Canada's Toronto office and Tribal Worldwide Toronto. J3 handled the media buy.

No matter where you are or what you're doing, chances are you'll run into someone taking a selfie. I was running a half marathon recently and someone stopped to take a selfie of themselves next to the "Mile 6" sign. My look of disgust was masked by sunburn and sweat, but this is our world. Dell launched a campaign poking fun at the selfie revolution, targeting teens in the U.S., China, Brazil and India. The "Learning Meets Doing" campaign begins with "Selfie," a 60-second video showing a teenager diagnosed with Selfie Arm, a condition where one's arm is frozen in the position it would be when taking a selfie. The one positive about having Selfie Arm is you can always hail a cab, even when you don't need one. Because of Selfie Arm, the teen feels different than her peers, until she becomes a teacher at the Center for Selfie Improvement, a place that encourages taking high-quality selfies. The funniest part is showing the girl's grandmother, a pioneer in the selfie movement who, working with heavy cameras back in the day, developed an arm stronger than Popeye's. Watch the video here, and check out Dell's Tumblr page devoted to selfies. Y&R and VML New York created the campaign.

Johnson & Johnson launched a touching campaign, "Care Inspires Care" promoting the idea that a single act of caring can inspire another -- and so on, ultimately creating a caring world. J&J visited a New York City school to ask children what it means to care. First, the children's parents were interviewed, and many described their generation as one that doesn't care as much as other generations, blaming a lack of time or simply being too self-absorbed in other matters. Then children's book author Patricia Lakin interviewed a handful of the children and turned their stories of caring into "Once Upon a Care." When the books were completed, the children read their story of caring to their parents, easily the best part of the video. The parents were proud of their kids and visibly emotional hearing the touching stories. Watch the video here. Consumers who watch the video can download a free digital copy of  "Once Upon a Care." For each digital download, Johnson & Johnson will donate a hard copy of the book to school libraries. JWT New York created the campaign.

Bellefaire JCB, an organization that provides care, education, and advocacy to children, young adults and families, launched "Take A Closer Look," a campaign that raises public awareness about the issues surrounding homeless and missing youth. The main component of the campaign, which took place in Cleveland, is a series of lifelike, faceless figures representing homeless teens. Each figure wore a sweatshirt with a different, but telling, statement. When passersby approached the figures, they would see up close the sad headlines on each hoodie, like "My dad kicked me out because I'm gay" or "I'm missing and my parents don't care." A floor sticker near each figure provides additional information about the issue and how to help. See the video here, created by Doner.

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