Gamers, put your best face forward in NBA 2K15, launching Oct. 7. For the first time, gamers will be able to scan their face into the game. This new technology prompted NBA star James Harden to call his beard guru for grooming his famous beard. In a 3:00 video supporting the game's launch, beard guru Fritz flies in from the Swiss Alps to ensure Harden's beard looks its best. Fritz does a lot of deep thinking and close staring at Harden's beard, then removes a small pair of scissors and trims approximately two hairs. Probable cost: $1,000. Fritz then uses crystals to rid the beard of bad energy, contemplates the use of a chainsaw and knife and then plays a flute mimicking the moves of snake charmer. When satisfied, Fritz begins work on Anthony Davis and his unibrow. See it here, created by CP+B and directed by HAM.

Richard Sherman, cornerback for the Seattle Seahawks, is the latest football player to work alongside his actual mother in the Campbell's Chunky soup "Mama's Boy" campaign. Created by Y&R New York, the campaign launches with a two-minute video starring "Mama Sherman and the Legion of Souper Fans." "Copter Caper" follows Mama Sherman and four actual, die-hard Seahawks fans who go to extreme lengths to make sure Sherman eats his Chunky Soup. When Sherman is lost, the five fly throughout Seattle in a helicopter until Sherman is found and returned to his mother's house for Chunky beer-n-cheese soup. There's also a sweet message about teamwork woven into the outlandish video. Shorter versions of the video will run during football games throughout the season. Watch the video here and check out Chunky's Tumblr page for additional campaign extras.

I don't think Gatorade could have picked a better song to pay homage to Derek Jeter's illustrious career than Frank Sinatra's "My Way." En route to Yankee Stadium, Jeter asks his driver to stop early, so he can walk to the stadium. He encounters giddy women thrilled to shake his hand, school kids at recess, sanitation workers -- and, my favorite, a group of Yankee fans readying to watch the game at a local bar. The bartender tells Jeter that he's been waiting for a visit since 1998, and Jeter says he was never invited and autographs a rookie picture of himself. By the time Jeter makes it to Yankee Stadium, the crowd of fans is dozens of people long and deep. Jeter hugs those closest, autographs baseballs and suits up for the game. Add Sinatra's "My Way" heard throughout the spot and the equation for the perfect ad is complete. See it here. During the Yankee's home game against the Orioles on Sept. 22, Gatorade coolers, cups and towels will feature Jeter's No. 2 in place of the Gatorade G. TBWA\Chiat\Day LA created the campaign.

Anheuser-Busch has launched a pair of pilot programs on Facebook that greatly benefits beer drinking adults 21 and older who live in Denver and Chicago. For residents of these cities, giving and getting the gift of beer is just a click away. Bud Light Birthday and Buds for Buds are fairly self-explanatory. Facebook users will be prompted through posts in their News Feed to gift their friends a free Bud Light to complement Happy Birthday wishes or buy a Budweiser for friends to celebrate other occasions, like the start of the weekend, an engagement or just because. Writing on someone's Timeline seems like a thing of the past... In both scenarios, an online voucher will be sent to the recipient, which they can redeem in-person at a local bar or restaurant once they show ID to prove they are of legal drinking age. No external application must be downloaded to gift or redeem a beer. People who click on the News Feed post will be taken to a customized mobile or desktop page to send or claim a beer. Gift delivery and fulfillment is powered by Gratafy. Plans for a national launch are slated for spring 2015. AKQA created the campaign. Cheers!

When I watched this ad, I thought it was selling a fashion brand or maybe a luxury perfume. A new hotel in Vegas was not on my radar. Delano Las Vegas opened on Sept. 2, and its 60-second video, "Defiantly Inspired," left me uninspired and looking for a book on abstract art for dummies. There's a chic couple dressed in white. There's an eyeball, fire, a gold beating heart, and random snippets of furniture. The couple shed some clothing, look passionately into one another's eyes -- and then there's more furniture, a desert, fire, and people running in shadow.  What happened to the days when a hotel ad mentioned things like what restaurants and clubs are in-house, or what shows visitors can see? Watch the video here, created by RPA.

State Farm recently partnered with Broadway Video Entertainment, the media and entertainment company owned by Lorne Michaels, so expect to see a rebirth of famous "Saturday Night Live" characters of yesteryear. In "Trainers," NFL quarterback Aaron Rodgers receives personal fitness advice from iconic SNL characters Hans & Franz, played by Dana Carvey and Kevin Nealon. The kindhearted bodybuilders want to repay Rodgers for helping them save money with State Farm's 'Discount Double-Check." And so begins a series of amusing vignettes where Rodgers completes a series of untraditional methods of exercise, like pulling an army tank and kayaking with Hans & Franz attached behind him on water skis. Rodgers' diet also changes, with a significant increase in protein intake and raw eggs, not to mention dumbbells. They're not just for lifting. The 60-second video ends with Rodgers at football practice, unable to catch a ball. See it here, created by DDB Chicago.

StubHub's beloved Ticket Oak promises only good surprises at checkout in a Halloween-themed TV spot running on ESPN's "Monday Night Football," "NFL Sunday Ticket," ESPN.com and ESPN mobile, among other outlets. A man dressed in a skeleton costume tries to scare Ticket Oak while he's sleeping. The joke is on the skeleton though, when a little girl, dressed as a princess and hiding in Ticket Oak's mouth, emerges with a loud shriek, sending the scared skeleton off to hide. The ad promotes StubHub's all-in-one pricing feature, where the price users see is the price they pay at check-out. Watch the ad here, created by Duncan/Channon.

Organic food marketer Cascadian Farm is on a mission to educate the world about the importance of bees and sustaining a threatened bee population. The company has launched "Bee Friendlier," a website full of information on bees and the ways that typical consumers can help them thrive. The site also provides links to program partners and places where folks can donate to bee-friendly causes. A fun, light-hearted section of the site is the Bee Photo Booth, where visitors can tweak pictures of themselves by adding bee beards or bee hair to their social media profile pictures in an effort to spread the word. Here's to a beeutiful you! Solve and Pixel Farm Digital created the site.