If asked, how would you describe GE? The brand launched a series of TV spots during the premiere of "The Late Show with Stephen Colbert" that position it as a digital industrial company. This is not your father's GE. Just ask Owen, the star of the campaign and recent GE hire. In "What's the Matter with Owen," our happy college graduate scores a programming job at GE, but his friends and family are unsure how Owen will be contributing to what they think is a manufacturing company. Cue many awkward moments. Even after Owen explains his position, the pals are confused. "Do you know what GE is?" asks Owen. See it here. I love the reaction Owen's parents have: Dad gives Owen his grandfather's hammer, since he'll be working at a manufacturing company. When Owen explains he'll be writing the code, his father gives him grief for being unable to swing the heavy hammer. Watch it here. In the last ad, Owen tells another group of friends about his new gig, but they are more excited about another friend's job writing code for an app that dresses up animals. See it here, created by BBDO New York.

The truth launched a 60-second ad called "It's A Trap," during MTV's Video Music Awards. The ad uses popular stars of social media memes like Overly Attached Girlfriend, ErmahGerd Girl and Ducreux, to encourage teens to stop smoking. I don't know about you, but I had to look up every single social media meme in this ad. "It's A Trap" educates teens on social smoking. Teens may only smoke when they are out in a group setting, like a party, but their health is still affected. A handful of teens explain that they aren't smokers if they don't buy packs of cigarettes and exercise regularly; a social media meme invades the frame and warns them that this way of thinking is a trap. My favorite scene involves a unicorn vomiting a rainbow. How can you top that? See it here, created by 72andSunny.

John Lewis Insurance may have created the most adorable ad ever to sell home insurance. The 90-second spot is set to Elton John's "Tiny Dancer" and stars an adorable girl dancing around her house. She takes her craft seriously and she's a work in progress. Many living room objects, and even the family pet, are in danger when the young girl gets too close. I love the look her brother gives to the camera when he sees her prancing around. Fortunately, everything remains intact and the girl's performance goes off without a hitch. "If it matters to you, it matters to us," closes the ad, as a vase almost topples off a table. See it here, created by adam&eveDDB and directed by Dougal Wilson of Blink.

Domino's launched an online Pizza School that goes back to the basics of pizza-making. Rather than add crazy toppings to its pizza (full disclosure: I love adding crazy toppings to my pizza), the company created a series of videos that serve as a virtual campus to teach pizza lovers how to create their own drama-free pizzas. Each time a person watches a video in its entirety (between 30-60 seconds), they are one step closer to graduating from pizza school. Once they view all the videos about dough, sauce and toppings, visitors are congratulated on graduating and encourage to update their LinkedIn profile, tell friends on Facebook or apply for a job at Domino's. CP+B created the campaign.

Deschutes Brewery promoted the debut of its bottled beers in D.C. and northern Virginia with a newspaper and outdoor campaign that talks politics. Created by TDA_Boulder, the ads are running in transit bus shelters, weekly newspapers and in paid Facebook posts. The ads feature Deschutes' Black Butte Porter, Mirror Pond Pale Ale and Fresh Squeezed India Pale Ale, alongside politically themed copy like: "The perfect beer for talking politics. Or not," "A bar is no place for a filibuster" and "Brewed to help both parties agree on something." See the ads here, here and here.

Vult, a Brazilian beauty company, launched an outdoor ad campaign throughout Brazil driving attention to a specific type of distracted driving. No, it's not texting; the ad targets women who apply make-up while stuck in traffic. "Don't Make-Up And Drive" illustrates the wrong type of impact a woman wants to make with a beautifully made-up face. Three ads show a deployed air bag with make-up stains and copy stating: "If you make up and drive, you may not make it." See the ads here, here and here, created by WE Agency.

Business travelers, take note: There's a new brand in town, one that hopes to eventually rid the world of hotel rooms. Zoku, Japanese for family, tribe, or clan, is a communal living and working environment for travelers looking to stay in a city overnight or for an extended period. A Zoku Loft also features a fully equipped kitchen, storage space and an elevated, loft-style sleeping space, accessed by a retractable staircase. The first Zoku property will open in Amsterdam, with Paris, London and Berlin expected to follow. WE ARE Pi created Zoku's launch campaign, a 50-second ad that introduces travelers to the brand. It shows the layout of a typical Zoku loft. I'm most intrigued by the retractable staircase and loft-like bed. See it here.

Random App of the week:Build-A-Bear Workshop launched a multimedia product line, Honey Girls, consisting of three plush characters who come to life in songs and music videos available on an interactive app. The free Honey Girls Studio app, available on Google Play and iTunes, enables kids to create their own music videos and photos using Honey Girls songs and images. Through the Honey Girls Studio app, kids can use a mobile device to engage with the characters and follow them through their journey as a band. Users can access biographies, music videos, a music-video maker, and a selfie activity, as well as memory games and the ability to unlock special features. Download the app from the App Store or Google Play.