Faking his death seems an easier fate for a man stuck in a Verizon contract. Sprint's Super Bowl ad, running in the second quarter, shows an even easier way to handle the dilemma: Switch to Sprint.

"Car" begins with a family atop a mountain. Dad pushes the family car off, with a mannequin inside, as his two children look on. "Well kids, daddy's dead," he says.

On cue, out saunters Sprint spokesman Paul Marcarelli, aka the former Verizon spokesman. He explains that a switch to Sprint would have saved the family car, money each month and the father's dignity. If there's any brand that makes coming in second look normal and acceptable, it's Sprint. Post-Super bowl, a 45-second version of the ad will run online. Droga5 created the campaign.

This is my favorite Super Bowl ad so far, since I can completely relate to everything about it. Michelob ULTRA created "Our Bar," a 60-second ad that features real fitness fanatics, not actors, and a revised definition of a bar setting.

Set to the theme from "Cheers," athletes push themselves to the brink in vigorous workouts, including CrossFit, road racing, spin sessions and obstacle course training. Afterwards, everyone stretches, relaxes and has a cold beer with friends new and old.

My favorite part of the ad is the man who stops running during a road race. A stranger pats him on the back, giving him some encouragement and motivation to pick up the pace. I have been that guy in more than one race. A positive affirmation from a stranger really does light a fire under you.

FCB Chicago created the campaign.

The ghost of Spuds MacKenzie appears in a 90-second Super Bowl ad from Bud Light. Will the Millennials know who Spuds is -- or just us folks of a certain age?

A young guy would rather stay in for the night than hang out with friends. Enter the ghost of Spuds MacKenzie, who takes our man on an "It's a Wonderful Life" journey, showing him what his friends' lives would be like if he wasn't there. So long, inside jokes or helping with bar trivia answers. The spot ends with Spuds leading the man to his friend's house with Bud Light in tow. Because friendships and beer go hand in hand.

Wieden + Kennedy New York created the campaign.

You can never go wrong with babies -- or babies in costume. The National Football League launched "Baby Legends," running in the third quarter.

Created by Grey New York, this adorable ad, set to Chicago's "You're the Inspiration," features baby look-alikes of famous past and present NFLers like Coach Mike Ditka, Michael Irvin, Coach Vince Lombardi, Joe Namath, Marshawn Lynch, and Von Miller.

The spot ends with "Who's Next?" with Atlanta Falcons running back Devonta Freeman eyeing Coach Bill Belichick with the Lombardi trophy between them.

Who doesn't love a man who's handy around the house? If he loves to clean, it's gravy. Mr. Clean is making his Super Bowl debut with a 30-second spot running in the third quarter. The revamped spokesman is mysterious, has a touch of sexy and is a man of no words, like my road-race-running rival at the gym. He doesn't need to talk to win over a woman with a messy house; he cleans -- with sexy music in the background.

When the ad ends, Mr. Clean turns into the woman's husband, who she passionately attacks following his house-cleaning session. Leo Burnett Toronto created the campaign.

It better be Bill Nye in Persil's Super Bowl ad, or I will have egg on my face. A teaser ad for Persil touts a famous "Science Guy" making and cleaning messes in Persil's top-secret laboratory.

Spokesman Peter Hermann, looking dapper as ever, touts the famous science guy while holding a jug of Persil Pro-Clean. Nye remains in the background testing concoctions and getting excited over his latest finding. TBWA created the campaign.