AOL Time Warner's Senior Vice President of Corporate Marketing has left the company. ROBERT FRIEDMAN is leaving AOL to become President of Classic Media, a New York-based family entertainment company that owns the licensing rights to animated properties Underdog and Casper the Friendly Ghost, as well as the rights to Lassie and The Lone Ranger. Friedman was previously President of Interactive Marketing for America Online before being promoted to the corporate post last April, a month of intense executive shifts at the online unit.
Avenue A has named MIKE SLADE, former Chairman and CEO of Starwave Corp., as the newest addition to its eight-member Board of Directors. At Starwave, Slade was responsible for the launch of ESPN.com, ABCNews.com, NBA.com and NFL.com, among other sites. Since leaving the Web-content firm following its sale to Walt Disney Corp. in 1998, Slade has divided his time between consulting for Apple Computer Chief Executive Steve Jobs and working on various startup ventures with Seattle-based investment firm Second Avenue Partners.
DON SCHNEIDER, currently BBDO Worldwide's agency's Senior Creative Director and Executive Vice President, has been promoted to Executive Creative Director and Executive Vice President, replacing Michael Patti, who quit to take the chairman-CEO post at WPP Group's Y&R Advertising. Over the past 23 years at BBDO, Schneider has worked on numerous campaigns for Pepsi and has done work for cable network HBO.
TBWA Worldwide has reached from within to find a new Creative Chief. JOHN HUNT, Co-Founder and Executive Creative Director of TBWA\Hunt\Lascaris in Johannesburg, South Africa. Effective in April, Hunt, an award-winning creative, becomes Worldwide Creative Director reporting to Lee Clow, who is Chairman of the global network. Clow takes the new title of chief creative officer worldwide.
MaxWorldwide, Inc. announced this week that LEE HOFFMAN has been promoted to Senior Vice President of East Coast Sales for its MaxOnline division. Hoffman is responsible for overseeing East Coast and MidWest Sales at MaxOnline. Hoffman joined MaxWorldwide as a Strategic Account Manager in 1998 from Marlin Entertainment. Prior to Marlin, Hoffman worked at CBS Cable. In addition, he has six years of experience on the agency side, working at Bozell Jacobs, and McCann Erickson Worldwide. Hoffman started his career at Saatchi & Saatchi Worldwide.
Karsh & Hagan announced the promotion of MELISSA BEATTY to Director of Account Management. Along with directing and developing the Account Management department, Beatty will continue to supervise the handling of K&H clients Globus and Cosmos. Beatty is promoted from Management Supervisor and she also previously managed the Boker USA, Denver.
K&H also welcomes MELISSA PERT to the family as Media Planner also working on Globus, Cosmos, as well as several other clients. Pert comes to K&H from Minneapolis where she was in marketing and media working many accounts, among them the Target brand.
Knovel Corporation, a Web-based reference publisher, announced that GLENN PAGAN has been named Vice President of Sales. Working as a member of the senior management team, Pagan will assume responsibility for all day-to-day sales operations. He joins knovel from Interactive Advertising Bureau, where he served most recently as Vice President of Sales. Prior to that, he worked for Time Warner, where he served in a variety of capacities, including Director of Agency Relations and Director of New Business.
Media Logic, a full-service marketing communication firm, announced the promotion of ARTE LEVY to Manager of Promotion Marketing, a newly created position in the agency. Previously an account supervisor at Media Logic, Levy will now focus on promotion marketing efforts for the agency’s clientele. During his eight-year tenure at Media Logic, Levy has managed integrated marketing initiatives for a variety of clients, including: Rensselaer Polytechnic Institute, Buffalo State College, New York State Department of Economic Development (I Love New York), Ross University, MapInfo, East Coast Tile, Marktech Optoelectronics, Furon, and Bruegger’s Bagel Bakeries.
COLBY JONES has joined UNreal Marketing as Director of Media. Jones previously worked for Traffix Inc and Grouplotto.com where she was the Director of Business Development.
Creative studio GOODSPOT announced that GUNTHER SONNENFELD has been appointed to the position of Senior Writer/Producer, effective immediately. Most recently, Gunther contributed to Key Art- and Telly-winning feature trailer projects for Trailer Park, Skip Film and Winston Davis & Associates for 25 features, while also writing, producing and directing broadcast spots for Utopia Optics and Clif Bar. Prior to that, he produced on-air promos for NBC (now NBC Enterprises) for Access Hollywood and a variety of other projects, most notably the 2000 Summer Olympics and 2002 Winter Olympics. During this period, he also wrote teasers and promos for Atom Films and iFilm. Gunther began his career as a writer/producer in 1995 with Robert Faulk, Inc., a promo boutique that handled on-air campaigns for most of Paramount Domestic Television's syndicated shows, including Entertainment Tonight and Star Trek: The Next Generation.
Agfa Graphic Systems, as part of its mission to promote print as the medium of choice, announced that industry veteran MAC BYRD has joined the Agfa Graphic Systems Marketing team. Byrd joins Agfa as Senior Manager, Brand Relationship Marketing. Prior to joining Agfa, Byrd held a number of positions with Eastman Kodak. Most recently, Byrd was Kodak's Senior Worldwide B2B Marketing Director, where he was responsible for media buying and production in the entertainment industry. Byrd has also worked as a management consultant to the music, healthcare, security, not-for-profit and religious industries, as well as Conde Nast Publications, DuPont and Hoechst/Celanese Corporation.
LEIGH KRAMER joins Conundrum Marketing's Los Angeles office as Account Executive where she is responsible for the development and execution of promotions and events. Prior to joining Conundrum, Kramer was at LivePlanet in their marketing and business development departments, where she coordinated initiatives such as Project Greenlight, The Runner and Push, Nevada. Prior to LivePlanet, Kramer served in a variety of capacities in the Marketing and Promotion division of Merv Griffin Productions.
MIKE VANN has joined YaYa, a Los Angeles-based company that creates customized branding games for advertisers, as Vice President of Sales. Vann comes to YaYa from BrandPlay Entertainment, a New York company that uses entertainment-based digital content to achieve marketing and promotional objectives for brands. Prior to BrandPlay, he was Vice President of Sales at online game company Bottle Rocket, and at ACTV after that company acquired Bottle Rocket in 2000.
Burger King said RICK DOW, Senior Vice President of Marketing and Sales, will leave his post in early March, citing he wanted to be closer to his family in Minneapolis. Succeeding Dow is Rick Brown, who most recently was Vice President of field marketing and sales manager. Brown joined Burger King in December 2001 from Yum Brands' Taco Bell. He now will be the chief liaison with the company's franchisee Marketing Advisory Committee, and will oversee product marketing, field marketing, promotions, merchandising, marketing communications and sponsorships.
Hill, Holliday has named former ABC Producer CARRIE COOK as Vice President, Director of Event Marketing. In this new role, Cook will be charged with creating and implementing media, field and buzz marketing events for Hill, Holliday clients in editorial and non-traditional environments. Cook has spent the last 12 years as a producer and senior producer ABC News, New York, where she produced pieces for such primetime programs as "20/20" and "Barbara Walters" specials, among others. Cook also created a partnership between the WeddingChannel.com and ABC which resulted in three months of segments on "Good Morning America" and a live wedding in Times Square.