TRIS3CT TRIS3CT promoted Melissa (Mel) Routhier to group creative director. Framestore Framestore hired Liz Oliver as a CG line producer. Viggle Kevin Arrix joined Viggle as chief revenue officer. Harvest Harvest has signed director Jason Smith for U.S. representation. Better Homes and Gardens Meredith Corporation promoted Tony Imperato to vice president/publisher, Better Homes and Gardens. Precision Health Media Precision Health Media named Allen Wyke as chief technology officer and Terry Cornelissen as vice president, Midwest sales. Co:Collective Co:Collective hired Tiffany Rolfe as partner and chief content officer. She joins the company from Crispin Porter + Bogusky, where she served as vice president/executive creative director. ROKKAN ROKKAN hired Bryan Le as creative director. NBCUniversal Cable & New Media Distribution Todd Whiting has been named senior vice president, NBCUniversal Cable & New Media Distribution. Walker Sands Communications Meghan Reilly was promoted to account executive at Walker Sands Communications. ALL YOU Nina Willdorf was named executive editor of ALL YOU. OpenX Technologies OpenX Technologies named Jason C. White as general manager, publisher business - west. Initiative Initiative named Scott Marsden as senior vice president, director digital. Most recently, Marsden served as vice president, marketing director for True Action Network. The Weather Channel The Weather Channel companies hired Jennifer Anderson Gragg as vice president of brand strategy and marketing. She most recently served as vice president of brand strategy at Turner Sports. Triton Digital Triton Digital named John Rosso as president, market development. Havas Digital Havas Digital named Alan Boughen senior vice president, global search director. CP+B CP+B promoted Lindsey Allison to vice president, group planning director. Deutsch NY Anush Prabhu has returned to Deutsch NY, this time as partner, director of insights and communications planning. WWE WWE hired Patrick Talty as senior vice president, live events. PubMatic PubMatic hired Nadine Stocklin as general counsel. TBWA Worldwide TBWA Worldwide hired Doug Melville as chief diversity officer, North America. Melville was previously CEO at Red Carpet Runway. RJ Palmer RJ Palmer promoted Jayme Cangelosi to associate media director, national buying and Joanne Albrecht Murnane to vice president, associate media director. Jumpstart Automotive Group Jason Koenigsknecht has been named vice president of national sales for Jumpstart Automotive Group. MediaCom MediaCom named Stephanie Fierman as its first global chief marketing officer. LiveRail LiveRail hired Brian Kane as chief operating officer. Unruly Unruly hired Laura Gaffney as vice president, business development. Brand New School Sean Dougherty returns to Brand New School as creative director and director. CP+B CP+B hired Sean Ganannas creative director of its Toronto office. Advance Publications Advance Publications hired Muriel Malka as head of M & A. Barrie Isaacson Management Commercial and music video production company MTh (Motion Theory) has signed with Barrie Isaacson Management for east coast representation.