People on the Move
Thursday, May 22, 2014
  • John Shaw
    Brand Union

    WPP-owned global brand strategy and design agency, Brand Union, tapped John Shaw as worldwide head of strategy and planning, a new position at the agency. Shaw will report into Simon Bolton, worldwide CEO of Brand Union. He will also be responsible for leading the London strategy and planning department, reporting to Catherine Gale, Brand Union's UK and Ireland CEO. Shaw joins the agency from WPP Team Red where he served as chief strategy officer. Prior to that, he worked at Wieden + Kennedy, where he became planning director overseeing work on Coca-Cola, Nike and Microsoft. Additionally, he held the position of regional planning director at Ogilvy Asia Pacific, where he oversaw campaigns for Ford, Coca-Cola and Disney.

  • KV Sridhar
    SapientNitro

    SapientNitro named KV Sridhar as chief creative officer for India. Sridhar, popularly known as "Pops," will be based out of Mumbai and serve as a member of the global executive creative team, working alongside Rajdeep Endow, managing director of Sapient India. "Marketers now think differently about brand-consumer engagement and recognize the critical need for strategy, creative and technology to blend together, to move from just creating ads to creating worlds, or as SapientNitro refers to it, Storyscaping," said KV Sridhar. "The canvas has changed in a way that can no longer be constrained in the traditional advertising model. I am thrilled to join SapientNitro as they are leading this change, and redefining what it means to be an agency in today's hyper-connected world." Sridhar joins SapientNitro after 17-years as chief creative officer of Leo Burnett-India & Subcontinent. Sridhar began his career as a Bollywood film billboard painter.

  • Tony Chen
    GroupM China
    GroupM China promoted Tony Chen to the newly created role of chief digital officer, China/Taiwan, a newly created position. Most recently, Chen was president of GroupM Interaction, China. In his new role, Chen will lead all agency digital teams and GroupM special units to drive the GroupM China digital agenda. He will also lead the group's real-time programmatic buying strategy and implementation. Prior to joining GroupM China, Chen was general manager for Dell Consumer Direct business in Greater China. Before that, he was COO of RealNetworks China and vice president of marketing for eBay China.
  • Brad Nadal
    GSD&M

    GSD&M welcomes back Brad Nadal, who has returned to the agency after spending ten years at MillerCoors. In his new role of account director, Nadal will handle the agency's Walgreens business, including beauty, health and wellness, private brand and seasonal. "Brad has a proven track record of excellent account leadership experience and growing brands in the retail space, and his energy is a perfect fit with our culture. We're thrilled to welcome him back," said Nancy Ryan, senior vice president/managing director at GSD&M. While at MillerCoors, Nadal served as the marketing director of the Pacific region and helped to drive new brand launches, overall volume, share and record profit growth. Before that, he led Krispy Kreme Doughnuts' expansion efforts in California. His prior experience at GSD&M includes project management for the new business team and an account manager role on the agency's United States Air Force account.

  • Adam Gerhart
    Mindshare

    Adam Gerhart was tapped as Mindshare's West Coast office lead based in Los Angeles. In the role, Gerhart will drive the strategy and execution of the agency's services. He reports to Colin Kinsella, CEO of Mindshare North America. Gerhart's first undertaking is the office-wide implementation of Mindshare's operating system, THE LOOP, a proprietary system that serves consumer insights in real time that teams act on to "close the loop" of owned, earned and paid media. Teams leverage the system for daily optimization, campaigns, and live events. Gerhart joins Mindshare L.A. from Mindshare Worldwide, in London, where as managing partner he led the growth of multinational clients Nestle and BP for the last four years. Gerhart's appointment to West Coast office lead sees Lee Doyle move into the role of office chairman and Lionsgate lead for the L.A. office. Gera Sulinska will take over as GroupM's global client lead for Nestle.

  • Christophe Brossard
    MEC France

    MEC named Christophe Brossard as CEO of MEC France. Brossard will join the agency in early June. He joins MEC from Bestofmedia Group where he reorganized the European operations and played a key role in the merger with the American group TechMedia Network (now Purch) in June 2013. Brossard began his career as a TV buyer with Starcom and then moved on to spend more than 21 years with Omnicom Media Group, leading the launch of PHD in France where he worked with Pierre Conte, current CEO of GroupM France. "Our business continues to get more and more complex, and it's important for MEC to attract the best talent for the benefit of clients and our product," said Alastair Aird, chief operating officer, global, and chairman for MEC EMEA. "Christophe brings valuable digital experience and broad knowledge of the French and European media industry to MEC."

  • Christopher Kief
    Saatchi & Saatchi New York

    Christopher Kief was named chief technology officer at Saatchi & Saatchi New York. He was most recently executive technology director at TBWA Worldwide and chief technology officer of Pilot.is, a design and technology unit within TBWA Worldwide. Kief is charged with accelerating Saatchi & Saatchi's application of technology to its creative product. He will partner with Saatchi & Saatchi's chief creative officer, Jay Benjamin and chief production officer, Tanya LeSieur. While CTO of TBWA's Pilot.is, Kief led development of Spotlit.es, a content distribution system, and Projeqt.com, a dynamic presentation tool. Prior to TBWA, he served as director of creative technology and innovation at Saatchi & Saatchi Los Angeles where he was responsible for the creative execution of all Toyota North America's digital marketing activities. Kief began his career at Crispin Porter + Bogusky as an associate technology directory, working on the Domino's Pizza Builder and Pizza Tracker.

  • Brian Ko and Sharon Pardee
    MEC
    MEC added two new senior leads out of its Irvine office. Brian Ko as managing partner, senior director of digital and Sharon Pardee as partner, senior director of planning.
  • Jenny Gadd
    Ogilvy & Mather New York

    Ogilvy & Mather New York hired Jenny Gadd as executive director of content production. In this new role, Gadd will oversee O&M's broadcast and online video producers, as well as business affairs, talent and broadcast operations. Most recently, she served as head of integrated production at Johannes Leonardo, working with such clients as Coca-Cola, Bacardi and Google.

  • Elana Mandelup
    AMC Networks
    AMC Networks has promoted Elana Mandelup to vice president, corporate communications, based in New York.
  • Nellie Ryan and Garnsey Sloan
    Investigation Discovery
    Nellie Ryan has been promoted to vice president, marketing – strategy and Garnsey Sloan has been promoted to vice president, marketing - creative for Investigation Discovery (ID).
  • Sheila Buckley
    Criteo
     Criteo named Sheila Buckley as head of North America sales.
  • Rebecca Traister and Amanda Fortini
    ELLE
    Rebecca Traister and Amanda Fortini have been named contributing editors at ELLE.
  • Ken Nelson
    Collective
    Ken Nelson has joined Collective as senior vice president, brand insights group.
  • Johnathan Wright
    Anonymous Content
    Anonymous Content hired Johnathan Wright as co-head of west coast sales & marketing.
  • Marisa Fiechter
    Psyop
    Psyop hired Marisa Fiechter as executive producer.
  • Daniel Feldstein
    Jun Group
    Jun Group hired Daniel Feldstein as director of marketing.
  • Philip Patterson
    GMR
    GMR hired Philip Patterson as senior vice president of client management. Patterson comes to GMR from IMG Consulting in London, where, as vice president, he managed Olympic sponsorships for brands including British Airways, Rio Tinto and BT.
  • Darline Jean
    PulsePoint
    Darline Jean, former CEO and president of About.com, was named COO of PulsePoint.
  • Jeremy Wallace
    NetSeer
    NetSeer hired Jeremy Wallace as director of programmatic media sales.
  • Corey Silverman
    Corbis Entertainment
    Corbis Entertainment, a division of Corbis, tapped Corey Silverman as head of global sales leading the company’s sales efforts targeting media agencies and brands.
  • Steven Sottile
    Mode Media
    Mode Media named Steven Sottile as vice president of sales/east. Sottile was previously vice president of digital media at Reader's Digest where he led media sales and ad operations for the company’s digital brands.
  • Barry Garbarino
    Collective
    Barry Garbarino joined Collective as vice president of marketing strategy and events.
  • Sean Starkweather
    Stardust
    Stardust hired Sean Starkweather as creative director.
  • Steven James Burks
    Phluant Mobile
    Phluant Mobile named Steven James Burks as senior vice president of data products and partnership.