Meredith Xcelerated Marketing hired Dawn Furey as senior vice president, head of social. Furey joins the agency from Deep Focus, where she served as director of client services. In this new position, Furey will lead MXM's social practice across North America, overseeing account management, engagement, creative and paid media teams. She will also serve as the operational manager of MXM's Washington D.C. office, reporting to Douglas Rozen, chief innovation officer at MXM. While at Deep Focus, Furey was responsible for delivering integrated digital solutions to Fortune 500 companies such as Nestle Purina, Nespresso, Frito-Lay, MasterCard and Google. Prior to Deep Focus, Furey held multiple roles at IBM which enabled her to educate IBM Business Units around the world on digital best practices as well as operationalizing and consolidating IBM's roster of agency partners. Throughout her career, Furey has also held senior-level positions at Havas WorldWide, Publicis Modem, Agency.com, McCann Worldwide and Atmosphere BBDO working on top brands and clients including General Mills, Citibank, LG, Intel, AT&T and GE, among others.
Y&R Midwest added three new planners in its planning department. Adrian Fogel joined as senior vice president, planning director, Ryan Hallquist as senior planner and Greg Getner as planning director, social/digital. All three report to Tricia Russo, chief strategy officer of Y&R Midwest. Fogel, formerly a creative strategist at Crispin Porter + Bogusky, Merkley + Partners and DDB, was most recently the strategic lead on the Kellogg's Adult Portfolio at Leo Burnett. Hallquist joined the agency from Energy BBDO, where he was a senior planner. Getner previously worked at Saatchi & Saatchi, Digitas and most recently at Havas, where he served as digital cultural anthropologist. Collectively, the team has worked on brands including BMW Mini Cooper, Virgin Atlantic Airlines, IKEA, Method, Best Buy/Geek Squad, McDonald's, Kellogg's, Kraft, Oscar Mayer, Jim Beam, Knob Creek, Canadian Club, American Express, Mercedes Benz, Toyota and Jet Blue.
Moroch Partners hired Sam Chadha as the agency's first chief integration officer, Glenn Geller as managing partner of brand planning strategy and Dina Light-McNeely as partner, director of digital & social strategy. Prior to Moroch, Chadha was executive vice president, managing director of business strategy and development at Starcom MediaVest Group in Chicago. Chadha has worked on brands like Jose Cuervo Tequila International, Unilever North America (Axe, Degree, Dove and Suave), YUM! - KFC and AMC Network. Geller joins Moroch to lead Brand Planning, joining the agency from Lowe Campbell Ewald. where he was director of solutions planning. He served as executive vice president, director of planning and research at Boznell/Temerlin McClain for almost two decades. Light-McNeely held a strategic leadership role on IMC2's pharmaceutical and retail clients, served as executive vice president of digital strategy for Rosie Pope and most recently worked as vice president, strategy solutions lead at RAPP. She previously worked on BMW Motors, British Airways, Campbell's, FedEx Office, Bahamas Tourism, GSK, Hewlett-Packard, L'Oreal, Pizza Hut, Sony, TXU Energy and Whirlpool brands.
Red Lion Canada, part of Publicis Worldwide, named Matthew Litzinger as president, chief creative officer, effective July 2, 2014. Litzinger, most recently co-chief creative officer of Cossette, helped his former agency win a substantial piece of McDonald's business, which has lead to the opening of Cossette Chicago. "Matt brings a truly innovative leadership spirit to Red Lion," said Yves Gougoux, Chairman of the Board of Publicis Canada. "He has a genuine understanding of not only what it takes to solve a client's challenges today, but anticipate what their future business challenges might be and provide the necessary forward thinking. In that perspective, Matt's innovative personality fits perfectly with Red Lion's mission to be an effective creative business partner with its clients."