People on the Move
Tuesday, September 16, 2014
  • Fernando Monedero
    MEC
    MEC hired Fernando Monedero as head of digital for Latin America. Monedero will be based in Miami, MEC's Latin America headquarters and replaces Juan Bongiovanni who left the agency. He joins the agency from Havas Media Group where he was senior vice president, head of digital specialties of Havas Media and prior to that, served as managing director of Havas Digital. Monedero has worked on brands such as LVMH, Ibersotar Hotels, Nextel and MARS. "Fernando is one of the leading lights of digital in Latin America," said Carl Fremont, global chief digital officer at MEC. He has six years' experience working with the region and his brief will be to continue to ensure that MEC digital offer is at the leading edge in the region."
  • Simon Calvert
    Gyro UK

    Simon Calvert is joining Gyro UK on Oct. 1 as chief strategy, technology and data officer. His appointment follows the recent hire of Kate Howe as managing director of Gyro London. Calvert's experience spans agencies on five different continents, including Digitas, EuroRSCG, McCann, Saatchi & Saatchi and Michaelides & Bednash. He was most recently digital strategy leader at Mindshare Worldwide providing digital strategy and execution for multinational clients including HSBC, Chanel, Unilever, Dyson, Diesel, Boehringer Ingelheim, Jaguar and Land Rover. Prior to Mindshare, Calvert was global chief planning officer at DraftFCB where he partnered with Howe to win NIVEA's $700M global advertising account. "There are only so many moments in time when you get to join an agency that is growing and building on such a steep trajectory," said Calvert, "Gyro is unique in its mission to be humanly relevant and its global B-to-B focus. I look forward to seeing how far and fast we can take the agency forward."

  • Thomas Rocco
    MediaCom
    MediaCom hired Thomas Rocco as managing partner and group account director to lead its Subway account. Rocco joins MediaCom from Omnicom, where he was executive vice president of business development at Alcone Marketing and, prior to that, president and CEO for Singer Direct (eventually merging it with Novus Media) and the managing director of sales for the Omnicom Media Group. He has worked on clients like PepsiCo, Anheuser Busch, Wendy's, Coca-Cola, Gunthy-Renker, General Motors, Dish and Microsoft. Before moving to the agency side, Rocco was president of CTN Media -- operator of the College Television Network -- before its sale to Viacom and re-branding as MTVU, and worked at Discovery Networks, where he developed the direct response and paid programming division, in addition to heading up their regional sales operation. "Tom has a great deal of experience that will help us develop new media approaches and maximize traditional media to the benefit of the business and our brand," said Tony Pace, chief marketing officer of Subway. "We look forward to his real-time strategic contributions to our retail business."
  • Colin Drummond
    Deutsch LA
    Deutsch LA hired Colin Drummond as partner and chief strategy officer. Drummond will serve as chief strategist across all of Deutsch LA's client accounts, including Taco Bell, Volkswagen, Target and Dr Pepper Snapple Group along with overseeing the agency's planning and strategy group. He joins Deutsch LA from Ogilvy & Mather West where most recently he served as chief strategy officer. While there, Drummond oversaw strategic planning on accounts like Cisco, Beringer, and Arco, and built the agency's west coast-led planning capabilities. He also recently led the repositioning of American Express, working with the senior leadership to inject new relevance into the brand. Prior to Ogilvy West, Drummond spent six years at Crispin Porter + Bogusky -- four years as vice president, associate director, cognitive and culture radar followed by two years as vice president, director of cultural and business insights. Earlier in his career, Drummond spent 17 years at agencies such as Mullen, AKQA and Scali. As a founding partner of Deutsch LA, current chief strategic officer, Jeffrey Blish, will remain a partner and in his new role as executive planning director, will continue to advise clients on account strategy, planning and brand-building programs. In addition, Blish will lead large-scale agency research projects and client insights generation.
  • Doug Martin
    Moroch Partners
    Moroch Partners hired Doug Martin as chief client service and development officer, a new position at the agency. Most recently, Martin served as principal at The Richards Group and prior to that worked for Wieden + Kennedy and Leagas~Delaney. Throughout his career, Martin has worked on brands such as The Home Depot, Nike, Patron, Miller Brewing, adidas, Spalding, Luzianne and Russell Athletics. He will be based in Moroch's Dallas headquarters. "Being an independent agency in today's industry is rare. The entrepreneurial spirit that has driven Moroch to so much success over the years is what makes this new chapter of my career so exciting," said Martin. "With so many brand categories left to tap into, I hope to have an integral role in growing our business and continuing the vision that Tom Moroch had when he began this agency over thirty years ago."
  • Jonathan Adams
    Maxus
    Maxus hired Jonathan Adams as chief digital officer in North America. He joins Maxus from iCrossing, where he was senior vice president and lead of North American media.
  • Janine Cross
    Harmelin Media
    Harmelin Media elevated Janine Cross to senior media director.
  • Paul Roebuck
    BBDO
    Paul Roebuck has rejoined BBDO as executive vice president, worldwide senior business director. In this position, Roebuck will oversee the agency's global Johnson & Johnson Consumer Companies' business and lead collaboration with other Omnicom agencies and strategic partners. He was most recently CEO of Saatchi & Saatchi Singapore and Malaysia.
  • Hawk Thompson and Oscar Llarena
    T3
    T3 hired Hawk Thompson as content strategy director and Oscar Llarena to oversee the newly-created user experience department.
  • Patrick Lopez, Lindy Roux, Chelsea Hunter and Annie June
    Rauxa
    Rauxa hired Patrick Lopez as vice president, strategic insights; Lindy Roux as vice president, content marketing and strategy; and Chelsea Hunter and Annie June as vice presidents of account services.
  • Sara Bamossy
    Pitch
    Pitch hired Sara Bamossy as chief strategy officer. Bamossy was formerly group strategic planning director for Saatchi & Saatchi.
  • Todd Bois, Adam Ledbury and Guy Lemberg
    MUH-TAY-ZIK | HOF-FER
    MUH-TAY-ZIK | HOF-FER hired Todd Bois as creative director, Adam Ledbury as senior art director and Guy Lemberg as senior copywriter.
  • Deirdre Lester and Jeff Nathenson
    The Whistle Sports Network
    Deirdre Lester joined The Whistle Sports Network as executive vice president, advertising and sponsorships and Jeff Nathenson as senior vice president, content partnerships and distribution, EMEA.
  • David Fausel and Zach Pentel
    AnalogFolk New York
    AnalogFolk New York hired David Fausel as managing director and Zach Pentel as strategy director.
  • John Dailey
    Scripps Networks Interactive
    Scripps Networks Interactive promoted John Dailey to senior vice president of corporate ad sales.
  • Omar Garcia
    Discovery Networks International
    Discovery Networks International tapped Omar Garcia as director, Eurosport U.S. advertising sales.
  • Kristin Haarlow
    Centro
    Centro hired Kristin Haarlow as regional vice president, media strategy and operations for the west.
  • Ian Curd
    Lotame
    Lotame opened a Sydney office and hired Ian Curd as commercial director for Australia and New Zealand.
  • Craig Hancock
    RealMassive
    RealMassive promoted co-founder and chief financial officer/vice president of sales Craig Hancock to president.
  • Jodi Lipe
    Ovation
    Jodi Lipe was named senior vice president, marketing for Ovation.
  • Sarah Taylor
    People StyleWatch
    Sarah Taylor has been named deputy editor at People StyleWatch.
  • Doug Michelman
    RLM Finsbury
    RLM Finsbury opened a San Francisco office, which will be led by partner Doug Michelman, most recently chief communications officer and global head of corporate relations of Visa.
  • Shari Levine
    Bravo Media
    Bravo Media promoted Shari Levine to executive vice president of current production, Bravo.
  • Brian Geddes
    Tapstone
    Updated 7/24/15: Brian Geddes joined Tapstone as management consultant, not director of sales.
  • Eli Sverdlov
    Station Film
    Eli Sverdlov joined Station Film's directorial roster.
  • Ronnie Koff and Dan Dickenson
    Shuttlecraft
    Shuttlecraft, a full-service production company offering live-action, VFX, animation, editorial and postproduction, has been launched in New York by partners Ronnie Koff and Dan Dickenson.
  • Christophe Parcot
    Ebuzzing & Teads
    Ebuzzing & Teads hired Christophe Parcot, former head of Yahoo! EMEA, as chief operating officer.
  • Joe Donaldson
    Not To Scale
    Not To Scale added Joe Donaldson to its directorial roster.
  • Sam Martin
    OneSpot
    OneSpot hired Sam Martin as senior content strategist.
  • Carl Preller
    Geometry Global
    Geometry Global hired Carl Preller as chief performance officer.