Tuesday, September 8, 2015
- Almap BBDO
Following a 22-year stint, Marcello Serpa and Jose Luiz Madeira are leaving Almap BBDO in Brazil. Two years ago, the pair gave day-to-day management duties to Luiz Sanches, chief creative officer, Rodrigo Andrade, chief operating officer and Cintia Goncalves, chief strategy officer. The trio now takes full leadership responsibility for the agency and the group. Serpa and Madeira joined Almap BBDO in 1993 as partners. "It is simply impossible to overstate the impact and contribution that Marcello and Jose Luiz have had on the advertising business in Brazil, across the world, and for BBDO Worldwide," said Andrew Robertson, president and CEO, BBDO Worldwide "Their consistent success is a function both of their leadership brilliance and their ability to attract and retain the very best people in the business -- and that includes Luiz, Cintia and Rodrigo, who will succeed them." - McCann New York
Dan Donovan rejoined McCann New York as executive creative director. Donovan spent the past several years at CP+B Boulder where he served as vice president, executive creative director. Donovan began his advertising career at McCann NY, rising from creative assistant to senior vice president, group creative director and working on the Verizon Fios, U.S. Army and Nikon accounts, to name a few. While at CP+B, Donovan led creative teams on Microsoft and Charles Schwab and was responsible for the award-winning "Captain Obvious" Hotels.com campaign. "Years ago, when Dan left McCann, he quickly became 'the one that got away,'" said Sean Bryan, co-chief creative officer of McCann NY. "He's a great creative with brilliant ideas and we watched his work get better and better over the years. To welcome him back to the McCann family is really exciting for all of us." - Colle+McVoy
Colle+McVoy added John Doyle as executive director of brand experience, a new position at the agency. Doyle will be responsible for inventing and reinventing new mediums to drive business growth for clients. He will report to Christine Fruechte, CEO of Colle+McVoy. Doyle most recently served as senior vice president/managing director at LiquidThread USA, where he led a team across multiple content initiatives for brands such as Honda, Aflac, Bank of America, Jack Daniel's and Coca-Cola. Prior to that, he was senior vice president, director of experience design at Starcom MediaVest Group, and vice president and interactive strategy director at Cramer Krasselt, where he led the agency's digital practice. "John's expansive expertise in strategy, digital, social, media, experiential and content creation is a unique and rare combination," said Fruechte. "His pedigree and visionary thinking will further fuel the innovative ideas we bring our clients and drive consumer engagement and business growth." - DigitasLBi
DigitasLBi named Alvaro Cabrera as chief strategy officer for North America. He will report to Tony Weisman, CEO of DigitasLBi North America. Most recently, Cabrera was managing director and head of engagement planning at OgilvyOne New York. Cabrera was also the global lead for OgilvyOne's proprietary planning methodology and tool. While there, he led a group of 40 engagement planners and strategists with clients such as IBM, Aetna, BlackRock, Coca-Cola, UPS, E*Trade and American Express. Before OgilvyOne, Cabrera was chief idea officer at both The Bakery in New York and NXT, a division of GlobalHue. "Alvaro has the ability to find the key insights only human analysis uncovers from data," said Weisman. "He is an award-winning strategist and creative thinker who takes that information and uses it to build the innovative strategies marketers need to engage consumers today. Alvaro is respected among his peers, and his leadership inspires colleagues to do the same. We couldn't be more excited to have him join us." - We Are Social
We Are Social hired Rob FitzGerald to lead its U.S. business as president. He joins the agency from Big Fuel, where he served as president. - 22squared
22squared hired Roy Torres as creative director. - Socialbakers
Socialbakers named Robert Lang as CEO. - John McNeil Studio
John McNeil Studio hired Nicole Strada as planning director and Snow Burns as social strategy director. - CRAFT
Lauren Sinclair joined CRAFT as account director and Jane Connors joined as digital account manager.
- Cox Media Group
Cox Media Group named Michelle Harper as vice president of sales. - The Weather Company
The Weather Company hired Amol Jadhav as vice president of global expansion. - Crown Media Family Networks
Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie & Mysteries, named Cameron Larson as director of original programming. - Redbox
Redbox promoted Matt James to senior vice president of operations and merchandising, based in Chicago. - Kinetic
Kinetic hired Janice Tan as global head of its Aviator division. - GoodData
GoodData tapped Blaine Mathieu as chief marketing officer. - Searchmetrics
Searchmetrics tapped Volker Smid as CEO. - Dapper.tv
Dapper.tv, Believe Media's comedy division, added Alberto Belli to its directorial roster. - Helix Education
Helix Education hired Seth Odell as vice president of creative & marketing strategy; Pete Thornfield as vice president of marketing services; and Brett Tippetts as vice president of client services. - Geben Communication
Tyler Durbin joined Geben Communication as director of business strategy. - Univision Communications
Belia Jimenez was named vice president of corporate research at Univision Communications. - Pixability
Pixability tapped Chris Bennett as managing director of its London office. - Smashing Ideas
Smashing Ideas hired Nick Pollock as senior UX designer. - Nice Shoes
Nice Shoes promoted Phil Choe to colorist. - Turner Broadcasting System
Turner Broadcasting System promoted Kerri Clark to vice president and assistant general counsel of legal and business affairs for Turner Content Distribution. - Fineman PR
Fineman PR promoted Karmina Zafiro to vice president and Serene Buckley to senior director of content strategy. - TouchPoint
TouchPoint hired Adrienne Vigilante as digital media director and Erica Stadnyk as associate digital director. - VISANOW
VISANOW hired Jamie Womack as chief marketing officer.
