Tuesday, December 8, 2015
- McCann Detroit
McCann Detroit named Peter Levin as executive vice president, executive digital creative director, a new position. Levin will work closely with Robin Chrumka and Mike Stocker to oversee the agency's overall creative and digital work for all clients, including ALDI, Ameriprise Financial, Priority Health, MGM Grand Detroit, General Motors and Pure Michigan. Most recently Levin worked at Team Detroit as senior vice president, group creative director, digital shopper marketing, where he led Ford-branded online shopper marketing initiatives and directed all original digital content. Levin began his advertising career as a copywriter working on websites for Chrysler, Plymouth and Dodge. After that, he created successful digital, mobile, TV, radio and print campaigns for Ford, Lincoln, Salvation Army and General Motors' XM Satellite Radio partnership. "Peter knows how to start the right conversations with customers in the right channels," said Mel Smart, executive vice president, general manager, McCann Detroit. "His extensive background and his proven track record of spearheading effective campaigns for major global brands make him the ideal candidate to help us continue to raise the bar on our creative product, as well as to help place us firmly at the forefront of the rapidly evolving digital arena." - Erwin Penland
Erwin Penland promoted Joe Saracino to president, succeeding founder Joe Erwin. He will move from his role of chief client officer January 1, 2016. Saracino joined the agency in 2011 as chief marketing officer. "Being named Erwin Penland's new president is an honor," said Saracino. "The agency is poised for growth and I'm excited to have the chance to lead an amazing and talented group of people at EP. In an industry that's constantly evolving, it makes sense for us to do the same. We have been and will continue to be focused on driving our offerings in the creative, digital, content and experiential spaces as we provide the toolbox our clients need to succeed." - Firstborn
Firstborn promoted Kristin Keefe to senior vice president, production & program management. In her new position, Keefe will be responsible for reshaping the agency's approach to client relations while managing its team of agency producers and program managers. She will continue to serve on Firstborn's executive leadership team and report to Dan LaCivita, CEO of Firstborn. Firstborn also hired two new employees: Daniel Viedma was named associate tech director and Michele Bavitz as associate program director. Viedma joins the agency from R/GA, where he was a senior software engineer overseeing web platforms for Nike and Beats by Dre. At Firstborn, he will provide technical guidance and oversight of all digital projects. He will report to Eric Decker, vice president of technology. Most recently, Bavitz was an executive vice president, account director at MK Creative Media Marketing, leading the shop's Hachette Book Group and Random House businesses as well as projects with Turner, Showtime and PepsiCo. In her new role, she will work on Firstborn's Mountain Dew and PepsiCo accounts and report to Keefe. - McKinney
Lyle Yetman joined McKinney as group creative director on CarMax and ESPN. He makes the move to North Carolina from California, where he most recently served as creative director at Butler, Shine, Stern & Partners. Yetman began at the agency as a copywriter and became a creative director on award-winning work for MINI, Priceline and DraftKings.com. During his 11 years at BSSP, he also worked on Converse, Google, Chipotle, Sprite and El Pollo Loco. "I'd heard a lot about Lyle and his work before he decided to make the move to the Triangle," said Jonathan Cude, chief creative officer of McKinney. "He has a passion for the industry and for finding the best ways to connect brands to what people really care about. That's a killer combination." - Publicis Seattle
Publicis Seattle hired James McKenna and Matthew Trego as creative directors, working on the T-Mobile account. They will report to Jason Lucas, executive creative director, overseeing the T-Mobile business. Most recently, McKenna was a creative director at TBWA/Chiat/Day in Los Angeles, working on Disney, Grey Goose, Jimmy Dean, Reebok and Google. McKenna also held several roles at Microsoft, most recently as creative director of Global Creative Solutions where he conceptualized interactive advertising campaigns, and oversaw the production of global digital advertising and branded experiences. Trego joins Publicis Seattle from McKinney, where he served as an associate creative director, helping to launch the SEC Network for ESPN. While there, Trego also produced work for Mizuno Golf, EAS Sports Nutrition, Big Boss Brewing Company, CenturyLink, and Sherwin-Williams. In addition to McKenna and Trego joining the agency, Publicis Seattle also hired six new hires in the creative and account management departments. Derek Anderson was named associate creative director, charged with working on the T-Mobile account. Brad Gale was named account director. Gale re-joins the agency after stints at DNA Seattle, MRM//McCann, and leading business development for a web design and digital shop in Salt Lake City. Maria Schoonover joins the agency as account director on the agency's American Girl and KinderCare accounts. Previously, she was client-side at the Universal Technical Institute, Carmichael Lynch and The Martin Agency. Garth Knutson was tapped as account director on the T-Mobile account. Elise Davis was named senior strategist, tasked with working on Kraft Heinz and other accounts. Before joining Publicis, Davis was a strategist at Ogilvy Chicago on the SC Johnson account. Lastly, Tim Biggins was named senior broadcast producer. In his new role, he'll work on T-Mobile's live-action productions for TV and radio. - AMC Networks
AMC Networks named Valerie Cabrera as senior vice president of distribution and Melissa Landau as senior vice president of business affairs. - Interactive Advertising Bureau
The Interactive Advertising Bureau named Dave Grimaldi as executive vice president of public policy and head of its Washington, D.C., office. Brad Weltman was promoted to vice president of public policy. - Cambridge Analytica
Cambridge Analytica named Matthew Oczkowski as director of product and Molly Schweickert as director of digital. - Univision Communications
Univision Communications promoted Tonia O'Connor to chief commercial officer and president of content distribution. - NBCUniversal
NBCUniversal promoted Hilary Smith to senior vice president, corporate communications. - POPSUGAR
POPSUGAR named Stephanie Tuck vice president of public relations and communications. - Cactus
Cactus hired Andrew Baker as director of creative technology and Sarah Berkheimer as senior designer. - Laughlin Constable
Laughlin Constable named Heather (Gaecke) Anglim as executive vice president of human resources. - DGital Media
DGital Media hired Suzanne Kaufman and Christine Fontana as senior vice president/account managers. - Acast
Acast hired Sarah van Mosel, currently WNYC's vice president of sponsorships, to serve as chief commercial officer of the New York office. - Lotame
Lotame named Mike Woosley as chief operating officer. - Knucklehead
Knucklehead signed director Gary Shore for US representation. - The Door Marketing Group
The Door Marketing Group launched a social media division, The Share House. The new division will be managed by Brittany Resnick, former social media marketing manager for GiftConnect. - DeVries Global
DeVries Global hired Daniel Maree as vice president, creative intelligence. - Entercom
Entercom named Liana Huth as vice president of programming innovation. - Sensorpro
Sensorpro tapped Eugene McDonough as vice president of product community. - GA Communication Group
GA Communication Group hired Julie Hamilton as senior vice president, account director. - 3Q Digital
3Q Digital named Mason Garrity as vice president of strategy, Aaron Bart as vice president of creative and Feliks Malts as vice president of analytics. - Grey Latin America
Sol Martin was promoted to vice president, regional strategy of Grey Latin America. - Committee LA
Peter Billingsley joined the Committee LA directorial roster.
