Tuesday, May 10, 2016
- Doner LA
With a new office in Playa Vista, Doner LA added five new creative positions, all reporting to Jason Gaboriau, executive vice president and executive creative director. Rachel Carlson was named associate creative director after working at Deutsch LA as a senior copywriter on Target, Disney and Universal Studios. She has also held positions in CP+B's LA and Sweden offices, where she created award-winning work for Grey Poupon, VitaminWater, Old Navy and Microsoft. Drew Brooks joins the agency as design director and associate creative director. He most recently served as associate design director at Deutsch LA, where he oversaw design projects for Nike, McDonald's, Abbott Labs and Target. He also developed the brand positioning, identity and album art for musician Charlie Puth. Ryan Sims joins as copywriter. Previously he was a creative intern at CP+B LA and an associate copywriter at Relevant24. Ariana Delfini was hired as a full-time copywriter after freelancing for the agency. Before that, she was a copywriting intern at RPA in Santa Monica. Lastly, Sierra Moore was named an art director following her internship at Doner LA. - Big Spaceship
Big Spaceship promoted Rob Thorsen to president, up from managing director. He is the first person to hold this title at the agency. Thorsen will continue to be accountable for all day-to-day operations of the agency: overseeing business development, mentoring the agency's talent and managing relationships with client partners. His expanded duties will include helping define and lead the future vision for Big Spaceship and spearheading initiatives across the agency's different disciplines. Thorsen joined the agency in 2013. He started out as one of the original Bartle Bogle Hegarty US employees back in 1999. From there, he joined Mother NY as its first strategist and eventually grew into the role of global business director for the agency's AB/InBev business. From there, he spent five years at BBDO NY where he worked as executive vice president, global business director and managed Best Buy, Hyatt, Starbucks and the American Red Cross. "Rob is an integral part of our executive team, consistently focused on pushing the business forward while tenaciously maintaining our culture -- this promotion is an acknowledgement of his significant contribution with a title appropriate to it," said Michael Lebowitz, founder and CEO. - Assembly
Assembly, MDC's full-service media agency, named Jeff Liang as chief digital officer. He will lead a team responsible for digital client programs, tools and platforms and report to Martin Cass, CEO of both Assembly and MDC Media Partners. Liang will be based out of the agency's New York office. Liang has more than 16 years of strategic media and marketing experience, having led and developed digital practices for Publicis, Omnicom, WPP and IPG. Most recently, Liang was senior vice president, media lead at Starcom Mediavest Group. While there, Liang led the Samsung investment teams responsible for the award-winning creation of the "Oscars Selfie" moment and Programmatic Search. Prior to that, Liang was the U.S. director of digital investment for PHD. "It is my honor to welcome Jeff on board. He possesses the skills and vision to build best-in-class agency organizations, and we're eager for him to work his magic here at Assembly as we continue to create a leading digital ecosystem," said Cass. - GroupM Multicultural
GroupM's Multicultural unit hired Nelson Pinero as senior digital director, senior partner. His role will be devoted entirely to digital, representing multicultural interests across all investment and programmatic teams both internally at GroupM and its agencies Mindshare, MEC, Mediacom, Maxus and Xaxis. Pinero joins the agency from MEC, where he serviced several industries and accounts including retail (IKEA), QSR (KFC) and travel (Marriott). Prior to MEC, he spent three years on the Sprint team at Mindshare where he served on the digital team to lead geo-targeted and behavioral targeting campaigns, as well as the early adoption of programmatic solutions. Pinero is based in New York and will report to Gonzalo del Fa, president, GroupM Multicultural. "As our role in the market expands, we had an immediate need for someone who could focus on digital specifically, able to act as GroupM Multicultural's point person and digital voice both internally and externally," said del Fa. "Nelson has a passion for finding culturally nuanced digital solutions that enhance message delivery among multicultural audiences. His new role will assist negotiations with key digital partners within programmatic, video, social and search." - gyro Manchester
Matt Casey joined gyro Manchester as creative director. He joins the agency from Origin, where he was creative director, working with clients including Manchester United, Brother, Superdrug and Westfield Health. Prior to that, he worked at TBWA\Manchester for 10 years as head of design on Brother, Nissan, Cussons and Westfield Horticulture. "Throughout his career, Matt has excelled at delivering powerful humanly relevant ideas," said Danny Turnbull, managing director of gyro Manchester. "His passion, collaborative approach and energetic personality are a great fit for us as we continue to expand and drive our creative excellence forward." - Cronin and Company
Cronin and Company named Kelly Krug as copywriter; Greg Lifhits as manager, analytics strategy; Ito Pizarro as a front end developer; Tami Santucci as management supervisor; and John Paul Starkey as a digital media analyst. - Screenvision Media
Screenvision Media tapped Sir John Hegarty as creative chair in residence. - Kinetic Worldwide
Kinetic Worldwide promoted Cedric Bernard to chief operating officer, North America and Carrie Thompson will oversee human resources. - Giant Spoon
Giant Spoon named Erin Hauswirth as associate director of strategy and Michael Tonge will serve as strategist, both in the agency's New York office. In Los Angeles, Will Thompson will serve as senior social strategist, Dominique Escalante as strategic account manager, and Elle Bass as strategist. - Camp + King
Camp + King promoted Anne Saulnier, Emily Dillow, Jesse Dillow, Rikesh Lal and Stacy McClain to junior partners. - Meredith Xcelerated Marketing
Meredith Xcelerated Marketing hired Tracy Richards as managing director, business development and Jennie Kim as an executive group director. - Publicis Healthcare Communications Group
Kipp Jarecke-Cheng was named chief communications officer for Publicis Healthcare Communications Group. - Butler, Shine, Stern & Partners
Butler, Shine, Stern & Partners hired Lindsey Morel and Halsey Stowe as senior strategists and Alex Pappas as a digital strategist. - GEM
GEM named Jonathan Mosley as senior account manager; Mark Mansfield was named director of global sales + marketing; and Sharon Butler as managing director. - The New York Times Company
The New York Times Company tapped David Rubin as senior vice president and head of brand. - IAB Technology Laboratory
The IAB Technology Laboratory promoted Alanna Gombert to general manager. - 22squared
22squared hired Al Patton as executive creative director. - MediaBrix
MediaBrix named Rocco Smeriglio as vice president of Midwest sales. - RF|Binder
RF|Binder named Aman Singh as senior managing editor, content strategy. - Marchex
Anna Forbes has joined Marchex as managing director, UK and John Carman as vice president of enterprise sales. - The Mars Agency
Elise Wilfinger has been named executive vice president, corporate strategy & brand officer at The Mars Agency. - Generator Media + Analytics
Generator Media + Analytics named Alanna Slate as communications strategy supervisor and Yana Grant as communications strategy planner. - Luma
Luma hired of digital production manager Ashley Bettini and promoted Justin Porter to digital production manager and Michael Perdew to production supervisor. - Cut+Run
Cut+Run named Jared Thomas as senior producer. - MPC Advertising
Patrick Davenport rejoins MPC Advertising as chief operating officer USA, responsible for managing operations for the Los Angeles and New York offices. - Gigamon
Fred Studer joined Gigamon as chief marketing officer. - Blue State Digital
Blue State Digital hired Hannah Johnson as group account director in the London office. - Univision Communications
Univision Communications promoted Jonathan Schwartz to chief legal and corporate affairs officer. - Baesman: Insights & Marketing
Morgan Conklin has been named director of new business development for Baesman: Insights & Marketing. - Think Jam
Think Jam promoted Louise Brennand to the newly created position of vice president of creative client services, while Mandy Rodgers and Megan Martin have both been promoted to publicity directors. - 360insights
Paul O'Donnell joined 360insights as chief revenue officer. - Neustar
Neustar named Steven Wolfe Pereira as chief marketing and communications officer. - Psyop Film and Television
Ben Hibon was added to Psyop Film and Television's directorial roster. - B-Reel Films
B-Reel Films signed director Bastian Glaessner for representation in both the UK and US markets. - BrightWave
BrightWave tapped Raj Choudhury as president. - Hey Wonderful
RSA's Hey Wonderful signed directing collective Little Village to its roster. - North 6th Agency
North 6th Agency promoted Daniela Mancinelli to executive vice president; Amy Rosen has been appointed senior vice president; Lori Ruggiero has been appointed senior vice president; and John Hannaway has been appointed vice president of operations. - YP
YP has promoted Mark Ugar to senior vice president, business development. - Citizen Relations
Citizen Relations tapped Nathan Friedman as general manager, U.S. - NFL Media
NFL Media promoted Mike Muriano to executive producer for Studio and Remote Content. - Accenture
Accenture named Greg Kaplan as lead creative director.
