Tuesday, May 31, 2016
- CP+B LA
CP+B LA hired Mollie Partesotti as global group strategy director and Alison Kaplan as group account director to work on the global Infiniti account. Partesotti joins the agency from TBWA/Media Arts Lab where she was group strategy director across Apple products and services, specifically iPhone, iPad and Mac. While there, she led strategy for global product launches and brand communications efforts spanning more than 20 markets and six global Media Arts Lab offices. Last year, her work on the "Shot on iPhone" campaign was awarded a Cannes Grand Prix. In addition to the tech sector, Partesotti has worked in and led strategy, research and insights across automotive, travel, financial services, CPG, beauty, sports, entertainment, fashion and media, for brands such as MTV, ESPN, Nike, Delta Air Lines and Bank of America. Kaplan comes to CP+B LA from MullenLowe in Los Angeles, where she was vice president, group account director, leading the Patron Spirits portfolio of products. In 2013, she was part of the Mullen pitch team that won the Acura business. Kaplan began her career working on Lexus at Team One Advertising, before working at agencies across the country on brands including Jaguar, Walmart and the American Cancer Society. - LAPIZ
LAPIZ tapped Luciana Cani as senior vice president, executive creative director, overseeing the agency's creative team. Cani will lead creative output for clients that include Advanced Auto Parts, Allstate, Purina and the Mexico Tourism Board. Most recently, she spent the past nine years spent at Leo Burnett Lisbon overseeing creative work for clients like Samsung, Atlantico Bank and the Portuguese National Railway. Prior to Leo Burnett, the Brazilian-native worked as an art director at agencies in Sao Paulo, Brazil including Leo Burnett, Ogilvy & Mather and Grey. "Luciana's collaborative and transformational leadership is a perfect fit for LAPIZ," said Gustavo Razzetti, managing director of LAPIZ. "Her innovation-forward approach will boost our outsider thinking to continue driving great results for our clients." - CP+B Boulder
CP+B Boulder named KT Thayer as creative director, where he will work on a variety of accounts. Thayer joins the agency from ViTRO in San Diego where he spent the past 14 years, most recently as executive creative director. While there, he worked on ASICS athletics, Taylor Guitars and Newcastle Brown Ale, among other accounts. "CP+B has always been known for swinging for the fences and right now the agency seems to have a special kind of momentum," said Thayer. - Deutsch New York
Rachel Mercer will join Deutsch New York on May 31 as vice president, digital strategy director. She will be charged with helping to grow the agency's digital, social and innovation strategy practice. Mercer will report to Andrew Dawson, chief strategy officer of Deutsch New York. She replaces Scott Lindenbaum, who is transferring to the LA office as senior vice president, director of digital strategy, products and platforms, beginning June 6. Most recently, Mercer was the strategy & innovation director at The Upside and, prior to that, she was with Made by Many in London, leading development, user insights, strategy and multipartner relationships. Before that, Mercer worked in Deutsch's LA office. "Rachel's talent was so immediate, my first thought was, 'I wish she started yesterday,'" said Dawson. "She has diverse strategic experience, ranging from innovation consulting work to both digital and traditional strategy, as well as being a genuinely multifaceted thinker, collaborator and leader." - Creation
Creation named Brad Cohn as global executive creative director. - Assembly
Assembly added Samuel Bennetts to its directorial roster. - Deutsch New York
Deutsch New York tapped Maggie O. Connors as executive vice president, head of business development. - Publicis Seattle
Publicis Seattle named Lisa Baldini as communications strategy director, who will work solely on T-Mobile. Baldini was formerly associate director/social strategy at VML. - Mirum
Mirum promoted Maxinne Abuyuan, Scott Gray and Alex Korobova to associate creative directors. In addition, the agency hired Sophie Henry as associate user experience director and Jesse Badwal as associate technology director. - Wonderful Agency
Stephen Krauss, executive creative director of Grey New York will be joining Wonderful Agency as chief creative officer. - Giant Spoon
Giant Spoon has added Jessica Wurm as associate director of media and Shon Mogharabi as senior strategist. - TVGla
TVGla tapped Guy Gouldavis as vice president of strategy. - Grand Central Recording Studios
Grand Central Recording Studios named Culum Simpson as sound designer. - NetSeer
NetSeer named Amir Bakhshaie as head of product. - Exponential
Exponential named Danielle Cravatt as U.S. head of sales. - Food Bank For New York City
Katie Murphy was named senior director of marketing and communications at Food Bank For New York City. - Engine Group
Engine Group named Lisa Weinstein as CEO of media. - Cheetah Mobile
Cheetah Mobile named Todd Miller as vice president of global sales. - Digitas Health LifeBrands
Susan Manber was promoted to chief planning officer, North America for Digitas Health LifeBrands, as well as Evolvr and Publicis LifeBrands Medicus. - International Business Times
International Business Times named Dayan Candappa as global editor in chief. - Wayfair
Wayfair named Chad Ghosn as vice president of IT infrastructure and security. - Atrium PR
Atrium PR hired Kara Mavros as account coordinator. - Azteca America
Azteca America named Rene Santana as general sales manager of KAZD in Dallas. - The Mars Agency
The Mars Agency added Tammy Brumfield as senior vice president, leading its Retail Marketing Practice. In addition, Janice Easton was named vice president, performance targeting & analytics and Amy Cronin as director, performance targeting & analytics. - Univision News
Univision News promoted Maria Martinez-Guzman and Gabriela Tristan to vice president and executive producer, News Gathering and vice president and executive producer, News Production, respectively. - New Form Digital
New Form Digital tapped Jodi Flicker as vice president, head of marketing; Jessica Kantor as general counsel and Sarah Malkin as vice president, head of programming. - Generator Media + Analytics
Ally Moskitis joined Generator Media + Analytics as marketing data analyst. - CrossInstall
CrossInstall hired Anuj Kucheria as vice president of business development. - Scatena Daniels
Kristen Schweizer joins Scatena Daniels as project specialist. - Altitude Digital
Altitude Digital named Matt Douglas as regional vice president of demand, Jawaan Wright as director of demand sales and Chris Coelho as east coast senior account executive of demand sales. - Discovery Communications
Discovery Communications tapped Leigh Anne Brodsky as executive vice president, Discovery Global Enterprises. - Boxever
Boxever hired John Callan as vice president of marketing. - PushSpring
PushSpring named Darren Van Norman as director of product. - AT&T AdWorks
AT&T AdWorks promoted Matt Van Houten to regional vice president, product and business development. - MPC Los Angeles
MPC Los Angeles added Rob Hodgson as VFX creative director and promoted Casey McIntyre to creative director. - Genius Brands International
Genius Brands International promoted Stone Newman to president of global consumer products & marketing. - Derby
Derby signed commercial director and filmmaker Andrew Hardaway to its roster. - Lighter Capital
Lighter Capital named Jacob Colker as chief marketing officer.
