Spicer joined TBWA in 2013 as director of digital strategy and content planning, implementing digital and content platforms across all agency clients, including GoDaddy, Michelin, and Sport Chek. Prior to TBWA, Spicer was director of digital strategy at Fallon. Weissbrot joined TBWA in 2014 to lead Nissan United's NURVE (Nissan United Real-Time Vision for Engagement) Center. Prior to TBWA, Weissbrot was global account director at OMD, focusing on media investment strategy for Nissan.
Schmitt and Guidotti have worked together for more than 17 years at various agencies and in their own freelance creative collaboration. The pair will lead creative on the Accenture account, an agency client since 2010. They report to Chris Garbutt, chief creative officer. Schmitt and Guidotti joined TBWA, following three years at mcgarrybowen New York, where they developed brand campaigns for Chevron, JPMorgan Chase and Roundabout Theatre Company. Souter has worked at the agency since 2004, first as associate broadcast producer and then as group executive producer.
In this new role, Schuster will be responsible for driving growth across the company’s brand business, expanding their global footprint and integrating near-shore strategic creative resources with its Indian-based creative production unit.
Prior to joining 2adpro, Schuster lead a creative consulting practice, Fred&Co and also served as CEO of WPP's RedWorks and IPG's Craft Worldwide.
Schuster was well-known to the agency before coming on board. The global marketing services company has been a long time consulting client of Fred&Co and he helped to develop the agency's strategy. Then once 2adpro started implementing these changes, executives asked him to join full time to lead the team.
"Fred is an inspiring creative and business leader with over 20 years experience pioneering unique approaches creative and content development and international production delivery,” said Gopal Krishnan, founder, chairman & CEO, 2adpro. “We have worked together for many years and are delighted to welcome his talents to our expanding team as we accelerate our growth in the brand space."
Getty Images launched Innovation Group, a division of experts focused on expanding growth within the consumer technology market. Steve Heck will lead the group as senior vice president, chief innovation officer.