People on the Move
Tuesday, February 28, 2017
  • Rob Kabrovski
    Adaptly
    Adaptly is naming Rob Kabrovski to the new role of vice president of accounts, EMEA. The marketing technology and services company works with advertisers and media agencies to place campaigns on social media sites. They don't create campaigns, but rather develop a media plan of activity across different social media platforms.

    Kabrovski will lead Adaptly's Client Strategy team and spearhead new business opportunities across key verticals in the EMEA region, developing strategic partnerships with brands and agencies as well as implementing successful paid social campaigns. He'll be based in London and report to Adaptly president, Sean O'Neal.

    With more than six years of experience in digital marketing and strong credentials in both brand and direct-response campaigns, Kabrovski most recently worked at Hearst's iProspect, running the agency's affiliate accounts.

    He led the team that enabled Microsoft to be the first brand to feature Twitter promoted stickers in the UK, and in the last year, moved on to lead the Biddable team, managing brands such as Diageo, Microsoft, Mondelez, Inbev and Calvin Klein. He started his career at the affiliate marketing network Tradedoubler.

  • Kat Gates and Jeffrey Castellano
    Wunderman New York
    Wunderman New York names Kat Gates and Jeffrey Castellano as group creative directors, reporting to chief creative officer Sami Thessman.

    The duo will oversee day-to-day creative strategy for the agency's clients, including Danone, United Airlines, Coca-Cola, Isle of Capri, USTA, E*TRADE and Major League Baseball Players Association.

    Gates and Castellano were recruited specifically for their expertise in mobile and experiential marketing, digital, data and UX.

    Gates previously served as creative director at Facebook, where she managed the development of digital brand experiences for Facebook and played a key role in the rebrand of Facebook for Business. Prior to that, she was a regional creative director for Pampers and Iams at Saatchi & Saatchi in Germany. She was also a global creative director on Always at Leo Burnett, where she was part of the team behind the "Like A Girl" campaign.

    Most recently, Castellano was a creative director at Google, where he specialized in interactive experiences, product design and branding Prior to that, he was director of creative technology at J. Walter Thompson New York, where he managed the agency's digital creative studio and lead multidisciplinary teams in UX, technology and production for clients including Rolex, J&J, Energizer and Nestle.

    "Kat and Jeffrey both have a deep understanding of social media, mobile UX and technology and are motivated by big, insight-driven ideas," said Thessman. "These qualities are very much aligned with the future of Wunderman and our industry generally."

  • Suzanne Michaels
    Leo Burnett and Arc
    Suzanne Michaels was named executive vice president of creative innovation at Leo Burnett and Arc. She joins from The Abundancy, which was recently acquired by Leo Burnett. Michaels will oversee creative innovation across both Leo Burnett and Arc's portfolio. Michaels will report to Britt Nolan, chief creative officer of Leo Burnett USA, and join the agency's leadership team.

    At The Abundancy, Michaels oversaw the U.S. Cellular acquisition efforts, which covered everything from advertising to customer experience design. She also continues to lead the creative partnership with Lincoln Park Zoo. Previously, she worked at BBDO, Critical Mass, Digitas, JWT and DDB.

    "The best work is the result of collaboration between creative, strategy and media," said Nolan. "Suzanne is a great creative talent and collaborator who has proven expertise in driving digital innovation. I'm thrilled to partner with her."

  • Mike Cessario
    Doner LA
    Doner LA hired Mike Cessario as creative director, reporting to Jason Gaboriau, who was recently promoted to chief creative officer. Cessario joins the agency from VaynerMedia in Los Angeles, where he was a creative director on brands like Toyota, Sonic, Noosa and Naked Juice.

    Prior to that, Cessario was a creative director for Street League Skateboarding on Fox Television, overseeing all video content and brand creative for Nike SB's skateboard entertainment property founded by Rob Dyrdek. He also worked at Humanaut in Chattanooga, Tenn., on the award-winning "Save the Bros" campaign for Organic Valley.

  • Steve Intrabartola
    Smoke & Mirrors New York
    Industry veteran Steve Intrabartola is joining Smoke & Mirrors New York as executive producer to directly oversee the agency's production department as well as all creative activity and artists in design, CG, VFX/Flame and Color. He reports to managing director Cayal Mathura.

    He has two key priorities, they say. Ensuring that the 30- to 40-staffed shop will attract some of the best creative work out there, and ensuring that said work, once in production is beautiful and perfectly executed.

    For the past two years, Intrabartola served as associate head of production at Psyop and has also spent time at Panda Panther, Perception and Charlex. He has developed animation and VFX-led spots for Blue Moon, Target, Fanta, Lay's, Cricket Wireless, Clash Royale, British Gas and Mucinex, among others. He also led last year's VR and experiential installation at JFK airport titled "Mr. Mucus Talks Back," in collaboration with McCann New York.

    Intrabartola succeeds David Michaels, who is being promoted to the executive suite at the agency.

  • Marla Ulrich and Denise Esterkyn
    DDB San Francisco
    DDB San Francisco named Marla Ulrich as head of production and Denise Esterkyn as head of talent.
  • Carl Rogers and Amy Boe
    POSSIBLE
    POSSIBLE hired Carl Rogers as executive creative director and Amy Boe as group creative director.
  • Ramiro Rodríguez Gamallo and Matías Lafalla
    Saatchi&Saatchi Buenos Aires
    Ramiro Rodríguez Gamallo and Matías Lafalla were named creative general directors of Saatchi&Saatchi Buenos Aires.
  • Tyler Witkin
    The Community
    The Communityelevated Tyler Witkin from senior strategic planner to director of strategy.
  • John McDonald
    DigitasLBi
    DigitasLBi tapped John McDonald as executive vice president/group account director.
  • Kash Sree
    Gyro
    Gyro named Kash Sree as group creative director for its New York office.
  • Lauren Rowert
    MeringCarson
    MeringCarson named Lauren Rowert as global project manager.
  • Dana Harvey
    GEM Advertising
    GEM Advertising hired Dana Harvey as managing director of its Vancouver, BC, office.
  • Sal Siino
    WWE
    WWE named Sal Siino as senior vice president, global content distribution & business development.
  • David Mayer
    ChaseDesign
    ChaseDesign has named David Mayer as president.
  • Zoey Chong
    CNET
    Zoey Chong joined CNET as a tech reporter, based in Singapore.
  • Jim DeMaioribus, Christopher Cano and Stephane Levy
    Aqua Pharmaceuticals
    Aqua Pharmaceuticals named Jim DeMaioribus as vice president of marketing; Christopher Cano as vice president, business development; and Stephane Levy, MD as vice president of research & development U.S. Operations.
  • Jules McKeen
    Redscout
    Redscout named Jules McKeen as the company's first chief revenue officer.
  • Brandon Heagle
    Women’s Marketing
    Brandon Heagle was named chief digital officer at Women’s Marketing.
  • Geraldine Moriba
    WNET
    WNET named Geraldine Moriba as programming consultant, multi-platform initiatives.
  • Roger De’Ath
    Duda
    Duda has opened a new office in London to be led by Roger De’Ath as vice president of European business development.
  • Alex Aufmann
    Active Interest Media
    Active Interest Media named Alex Aufmann as senior marketing director for BACKPACKER and Climbing Magazines.
  • Vin Turk and Matt Friedland
    Madison Logic
    Vin Turk, co-founder of Madison Logic, was named chief operating officer and Matt Friedland was named senior vice president of global operations.
  • Santiago Piola
    Rekket
    Santiago Piola, former founder and director of Zetanet, joined Rekket as vice president of sales performance.
  • John Mancini
    Quartz
    John Mancini joined Quartz in New York as global news editor.
  • Olivia Engel
    State Street Global Advisors
    State Street Global Advisors promoted Olivia Engel to deputy chief investment officer for its Global Active Quantitative Equities team.
  • Fred Cunha
    Extreme Reach
    Fred Cunha was promoted to vice president of video ad network and support at Extreme Reach.
  • Joe Baumann
    maslansky + partners
    maslansky + partners hired Joe Baumann as senior vice president of R&D and product strategy.  
  • Samir Mallal
    m ss ng p eces
    m ss ng p eces added award-winning filmmaker Samir Mallal to its roster.
  • Rich Sullivan and Andrew Warren
    STX Entertainment
    STX Entertainment promoted Rich Sullivan to chief operating officer of STXdigital. In addition, Andrew Warren was named chief financial officer.
  • Sarah Babineau and Jonas Larsen
    Comedy Central
    Comedy Central combined the talent and development departments into a single team, led by Sarah Babineau, executive vice president, talent and development, east coast and Jonas Larsen, executive vice president, talent and development, west coast.
  • Andy Giles
    Funworks
    Funworks named Andy Giles as managing director.
  • Pierre Martensson
    Tapad
    Tapad promoted Pierre Martensson to senior vice president and general manager of the company's global data division.
  • Nicole Fritton
    Harper’s BAZAAR
    Nicole Fritton was promoted to fashion director at Harper’s BAZAAR, overseeing all fashion content for the magazine.
  • Nicolas Randall
    Bullitt
    Bullitt added Nicolas Randall to its directorial roster.
  • Naomi Klein
    The Intercept
    Naomi Klein was named senior correspondent at The Intercept.
  • Nithya Thadani
    RAIN
    RAIN tapped Nithya Thadani as CEO.
  • Christian Hjorth
    Folloze
    Folloze named Christian Hjorth as chief revenue officer.
  • Marita Scarfi
    PebblePost
    PebblePost hired Marita Scarfi as chief financial officer.