Kabrovski will lead Adaptly's Client Strategy team and spearhead new business opportunities across key verticals in the EMEA region, developing strategic partnerships with brands and agencies as well as implementing successful paid social campaigns. He'll be based in London and report to Adaptly president, Sean O'Neal.
With more than six years of experience in digital marketing and strong credentials in both brand and direct-response campaigns, Kabrovski most recently worked at Hearst's iProspect, running the agency's affiliate accounts.
He led the team that enabled Microsoft to be the first brand to feature Twitter promoted stickers in the UK, and in the last year, moved on to lead the Biddable team, managing brands such as Diageo, Microsoft, Mondelez, Inbev and Calvin Klein. He started his career at the affiliate marketing network Tradedoubler.
The duo will oversee day-to-day creative strategy for the agency's clients, including Danone, United Airlines, Coca-Cola, Isle of Capri, USTA, E*TRADE and Major League Baseball Players Association.
Gates and Castellano were recruited specifically for their expertise in mobile and experiential marketing, digital, data and UX.
Gates previously served as creative director at Facebook, where she managed the development of digital brand experiences for Facebook and played a key role in the rebrand of Facebook for Business. Prior to that, she was a regional creative director for Pampers and Iams at Saatchi & Saatchi in Germany. She was also a global creative director on Always at Leo Burnett, where she was part of the team behind the "Like A Girl" campaign.
Most recently, Castellano was a creative director at Google, where he specialized in interactive experiences, product design and branding Prior to that, he was director of creative technology at J. Walter Thompson New York, where he managed the agency's digital creative studio and lead multidisciplinary teams in UX, technology and production for clients including Rolex, J&J, Energizer and Nestle.
"Kat and Jeffrey both have a deep understanding of social media, mobile UX and technology and are motivated by big, insight-driven ideas," said Thessman. "These qualities are very much aligned with the future of Wunderman and our industry generally."
At The Abundancy, Michaels oversaw the U.S. Cellular acquisition efforts, which covered everything from advertising to customer experience design. She also continues to lead the creative partnership with Lincoln Park Zoo. Previously, she worked at BBDO, Critical Mass, Digitas, JWT and DDB.
"The best work is the result of collaboration between creative, strategy and media," said Nolan. "Suzanne is a great creative talent and collaborator who has proven expertise in driving digital innovation. I'm thrilled to partner with her."
Prior to that, Cessario was a creative director for Street League Skateboarding on Fox Television, overseeing all video content and brand creative for Nike SB's skateboard entertainment property founded by Rob Dyrdek. He also worked at Humanaut in Chattanooga, Tenn., on the award-winning "Save the Bros" campaign for Organic Valley.
He has two key priorities, they say. Ensuring that the 30- to 40-staffed shop will attract some of the best creative work out there, and ensuring that said work, once in production is beautiful and perfectly executed.
For the past two years, Intrabartola served as associate head of production at Psyop and has also spent time at Panda Panther, Perception and Charlex. He has developed animation and VFX-led spots for Blue Moon, Target, Fanta, Lay's, Cricket Wireless, Clash Royale, British Gas and Mucinex, among others. He also led last year's VR and experiential installation at JFK airport titled "Mr. Mucus Talks Back," in collaboration with McCann New York.
Intrabartola succeeds David Michaels, who is being promoted to the executive suite at the agency.