So you think your lead generation programs are cruising along? You're confident that you're building your database. You're getting new customers, or at least new leads. You might even be saving money on your prospecting investment. But are you spending your time and money on the right leads? On your highest-margin, highest value prospects? Are your leads making the mission-critical transformation to customers? As you think about your answers to these questions, it might be a great time to "score yourself" on your lead generation and conversion efforts.

Why are people lining up to use search and overlooking display When I ask this question, the response I usually get is, "display doesn't work," quickly followed by "it doesn't work as well as search." Throughout my career, I've had the privilege of working with some of the smartest and most experienced digital marketers in the world. And, not coincidentally, most of these people work in companies that are the top spenders in display. So when I hear people proclaim that "display doesn't work," I have to wonder -- if that is true, then why are many of the largest …