Your potential BTB customers want access to content that helps educate them, improves their decision-making capabilities, and increases their confidence level in their final purchase decision. According to a recent survey GlobalSpec conducted on the "industrial buy cycle," 83% of buyers review up to three pieces of content before making decisions on purchases under $1,000, while 70% review four or more pieces of information on purchases greater than $10,000.

Are there ever enough leads coming into your company? Probably not, since most companies have an insatiable appetite for revenue growth. Yet the most important aspect of lead generation is not the quantity of leads coming in, but the quality of those leads. Here are four ways to increase the number of qualified leads you generate for your sales team.