The Daily Blog
After a stark warning from one of the world's biggest advertisers that it will no longer accept the status quo in digital advertising, publishers are rushing to burnish their credentials … Read the whole story
The new multimedia brand will pool health, medical and wellness content from its roster of properties, including Time, Health, Fortune, Cooking Light, Real Simple, … Read the whole story
TIme Inc. digital ad revenue grew to $166 million in Q4, largely due to the company's acquisition of ad-tech firm Viant, with 55% growth … Read the whole story
- COMMENTARY
Aly Nurmohamed, VP, Global Publisher Strategy, at Criteo weighed in on ad blocking: "We're not yet in the midst of an adblockalypse." Yet he … Read the whole story
- COMMENTARY
It's no longer feasible to be a premium online publisher without a programmatic offering. The mistake, however, is an over-reliance on private marketplace or … Read the whole story
