Results for December 2010
- Horizon Scores Big Cheese, Will Bring Tillamook To TV
- Horizon Media is ending 2010 on a pretty happy note. The giant independent media services shop, which just moved into spiffy new offices, will be able to celebrate by nibbling on some delectable from its newest client. Tillamook Cheese. Billings were not disclosed, but Tillamook has just named Horizon its agency for planning and buying, including oversight of its first TV campaign, being developed by creative shop mono.» 0 Comments
- Nielsen's Top 10 Everything
- Nielsen has compiled Top 10 lists covering the most popular TV shows, DVDs, books, video games, purchasing trends, and most popular mobile apps, among other things, for 2010. "Mad Men" ranked as the top time-shifted primetime show. Find a link to all the lists here.» 0 Comments
- Mini Also Getting Sirius
- BMW unit Mini USA like its motorcycle cousin has also signed a deal with Sirius that means Mini will also Sirius as standard equipment on new Model Year 2011 MINI vehicles.
Mini will also include an introductory one-year subscription to the "SIRIUS Everything" package with the purchase of every new 2011 Mini vehicle.
Said Jim McDowell, VP, Mini USA, in a statement, "Sirius is fully integrated into all three of the Mini infotainment options."
All new Model Year 2011 MINI Hardtop, Convertible, Clubman and Countryman vehicles will include a factory-equipped satellite radio and a one-year introductory subscription.» 0 Comments
- BMW Motorcycles, Minis Get Sirius
- BMW Motorcycles and Sirius XM Radio have inked a deal that will put Sirius satellite radio on new radio-equipped Model Year 2011 R 1200 RT, K 1600 GT, and K 1600 GTL Touring Motorcycles starting with January production» 0 Comments
- Newspapers Overtake Broadcasters in Video Streaming
- Newspapers surpassed broadcasters for the first time in the third quarter in total video minutes streamed and the number of video titles uploaded (up 51%), according to the latest data from analytics firm TubeMogul and video-hosting service Brightcove. Newspapers had 313 million minutes of video streamed compared to 290 million for broadcasters.
Other highlights included:
- Facebook surpassed Yahoo in number of video streams referred, making them second now only to Google in volume of streams discovered via their site.
- In terms of average viewing-time, game consoles (i.e. Wii, PlayStation) lead PCs by eight seconds and smartphones (i.e. ...» 0 Comments
- MMA Rolls Out Mobile Couponing Rules
- A day after announcing plans to develop new mobile privacy guidelines, the Mobile Marketing Association has unveiled new rules for marketers and merchants regarding mobile coupons. The move comes in response to the growing popularity of mobile deals and discounts. Nearly 30% of U.S. consumers are interested in mobile coupons, according to a recent joint study by the MMA and research partner Synovate. The new couponing guidelines cover topics including:
- The five stages of mobile price promotions, such as the ways that consumers can discover and redeem coupons and rebates.
- General best practices and principles, including transparency, good taste, ...» 0 Comments
- Half of Mobile Video Traffic On iOS
- Mobile video traffic increased 60% in 2010, with Apple's iOS platform accounting fro more than half (52%) the total, according to new data from multimedia search engine MeFeedia. iPad traffic is up 325% in the last six months.Android, which accounts for 21% of video traffic, has seen traffic increase 200% since April. The company says its engine indexes 300,000 Web video feeds from 30,000 sources. Read more here.» 0 Comments
- Facebook Exec On'Places,' 'Deals'
- Facebook's senior director of local, Emily White, discusses the social network's Places and Deals services rolled out earlier this year as the company seeks to catch up in the hot social location and local deals spaces. Discussing the fragmented landscape for online deals, White told eMarketer there's "a scenario where one of the players is going to successfully and elegantly aggregate this data to make it much easier for the users to figure out exactly what deal they should be looking at on any given day, or where, based on their location." Hmmm. Wonder who that could be? Read more ...» 0 Comments
- Suzuki's Kizashi VS Luxury Cars And A Motorized Sofa In Ads
American Suzuki is launching an TV ad campaign for the Kizashi sport sedan. The new campaign called “Kizashi Kicks” centers on a series of ads that tout the car by showing how it competes in performance test drives against luxury makes, and makes fun of the whole competitive driving ad genre by having the car compete against a motorized sofa, a bubble-wrapped suit and a stretch limo.
The company has promoting the Kizashi for its handling and torque capabilities versus both the competitive set and up-market vehicles in areas like braking, handling, quietness tests and safety with the message ...» 0 Comments
- Consumers Lollygag Into The Home Stretch
- While consumers often take their time finishing up their Christmas shopping, looks like there are better excuses this year. Besides continued worries about their own finances (after all, it's no accident that Merriam-Webster just made "austerity" the No. 1 word of the year, and that "pragmatic" came in second), many are convinced that the longer they wait, the lower the prices will go.
PriceGrabber, owned by a Experian, surveyed consumers and as late as Dec. 7, found that 43% were planning on shopping right up until the whistle this year, with 41% of those saying it is because they ...» 0 Comments