• MRM Taps IAB's Aaron As Communications Chief
    Marla Aaron, the long-time communications chief at the Interactive Advertising Bureau, has landed as senior vice president-corporate communications at MRM Worldwide, Interpublic's global digital agency network.
  • Visa Partners With Twitter For NFL/Super Bowl Push
    Visa is partnering with Twitter and the NFL to sponsor the first official online Super Bowl XLV destination featuring Twitter content. The social media initiative provides fans a new way to engage with each other and discuss Super Bowl XLV. "Go Inside Super Bowl XLV with Visa," collects tweets about Super Bowl XLV from a variety of sources at www.nfl.com/visa.   It will include Tweets from reporters covering Super Bowl XLV and will pull in Tweets about the game, the NFL (@nfl), the Green Bay Packers (@packers) and Pittsburgh Steelers (@steelers). It also will feature Tweets from NFL …
  • LinkedIn Files For IPO
    LinkedIn has filed with the SEC for an initial public offering to raise up to $175 million, but that figure could go higher based on investor demand for the offering. For the nine months ended Sept. 30, 2010, the company's net revenue was $161 million, up from $80.8 million in the year-earlier period. Net income was $10 million compared to a loss of $3.4 million a year ago. The professional networking site, which has 90 million members, said about a third (32%) of its revenue came from display and text advertising and its self-serve ad system. The bulk of …
  • eBay To Enhance Display Ads
    In an effort to boost its display ad business, eBay has turned to Triad Retail Media to sell and manage all on-site display advertising on its main site and eBay Motors. Under the agreement, Triad is to deliver more customized, relevant advertising on eBay that better showcase listings and improves the overall experience for buyers and sellers. Banner advertising will be more personalized, with category-specific content embedded directly into the ad so customers can view content without clicking off the site. eBay will also feature new cross-category "content centers"--sponsored landing pages to highlight seasonally relevant …
  • BFGoodrich, Shaun White Get Tubular
    BFGoodrich Tires and the Flying Pomegranate, snowboarder Shaun White, have inked amulti-year partnership that will, per a release, "chronicle the 10-time Winter X Games gold medalist as he upgrades his performance driving abilities from the best in the business." White is prepping for his ninth appearance at the Winter X Games in Aspen, Colo. Jan 27-30.
  • Bye-Bye Britney: Candie's Unveils Tweet-themed Hudgens Ads
    Kohl's is rolling out its spring marketing campaign for Candie's, but instead of Britney Spears, it features High School Musical cutie Vanessa Hudgens. The actress will make her debut for the brand in March issues of such magazines as Seventeen, Teen Vogue and Cosmopolitan, as well as Kohl's outdoor billboards, in-store graphics, online and direct mail. But until then, look for her and Brit to tweet up a storm to promote the brand in the baton hand-off. "The campaign creative was inspired by Twitter with Vanessa offering fans behind the scenes-like photos and sound bites about each shot," Julie …
  • Smartphones Part Of Super Bowl Viewing
    Young Super Bowl watchers will stay actively connected during the big game. Firstly, nearly two-thirds of 18-34 year olds planning to watch Super Bowl XLV have smartphones, according to a new survey this week by Lightspeed Research. Of those with smartphones, 59% will send emails or SMS messages about the game, 18% will be check out ads online, and the same proportion will visit advertiser Web sites. Almost a third (32%) will be posting comments about the game on a social network, with women more likely …
  • Smaato Raises $7 Million
    Mobile ad firm Smaato has secured $7 million in a new round of venture funding led by Singapore-based investment firm EBDI and including prior investors such as Aeris Capital. The company will use the financing to fuel its international expansion, especially to extend its presence in Asia beyond Singapore. Smaato is headquartered in Redwood Shores, Calif. The company says that more than 11,000 publishers worldwide have signed up for its mobile ad optimization platform and that its system is handling close to 20 billion ad requests a month. Read more here.
  • Yahoo Beats Q4 Estimates, Q1 Misses
    Yahoo Tuesday reported slightly better than expected fourth-quarter results, posting earnings per share of 24 cents, on net revenue of $1.2 billion. Wall street analysts had forecast net revenue of $1.19 and profit of 22 cents a share. Gross revenue of $1.5 was in line with analyst estimates. The embattled Web portal said display ad revenue was up 17% from a year ago on continued strong marketer spending. On the search side, Yahoo highlighted completing the transition of North American paid search to Microsoft on schedule during the quarter. "We just completed a very encouraging quarter and year …
  • Super Bowl Parties May Hit New Record
    A new survey from the National Retail Federation predicts that come Feb. 6, Super Bowl partiers will spend $10.1 billion, with 171 million planning on watching the game--the most in the survey's history. Of those, 34.9 million--or 15% of viewers-- plan to host their own party, an increase from last year's 31.6 million. And 61.2 million, or 26.3%, plan to attend a game party, up from 58.8 million last year. While the survey was fielded before the Pittsburgh Steelers and Green Bay Packers had earned their ticket to Dallas, it shows Americans are willing to spend more on the …
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