Results for January 2012
  • Crackle: I can hear your TV/Movie request

    Sony Pictures Entertainment’s modestly sized digital video entertainment network, Crackle, has launched on Microsoft's Xbox Live where Crackle's young viewers can search and play TV and movie content by verbal commands -- from its Kinect software.

    Using Xbox's 360 video game technology and Kinect's voice- and motion-activated controls, viewers can search (through Microsoft's Bing search engine) for a movie by asking, “Xbox, Bing: Groundhog Day" or use verbal commands to play a movie, such as  “Xbox. Play Donnie Brasco."

    The company did not disclose terms of the deal.

    Phil Lynch, vp of digital Networks and games at Sony Pictures Television, ...

  • Presidential Google+ Hangout Could Land Laid Off Semiconductor Worker A Job
    The wife of a laid off U.S. semiconductor engineer got the chance to present her husband's resume to President Barack Obama Tuesday after participating in the presidential Google+ Hangout that took place on Monday night. The virtual interview from the White House, presented by YouTube and Google, allowed folks to ask Obama questions. After Jennifer Wedel, the wife of the laid off semiconductor engineer, explained to the president her husband had been laid off, Obama asked her to forward his resume to the White House. Peter McDermott, who captured the first interview following the interaction, explained in a Google+ post ...
  • Acxiom Taps Nada Stirratt As Chief Rev Officer
    Nada Stirratt, former Chief Revenue Officer at MySpace and former digital ad sales chief at MTV Networks, has joined marketing database giant Acxiom as Chief Revenue Officer, a new position.
  • Buddy Media, Bazaarvoice Team On App

    Buddy Media has teamed with Bazaarvoice to allow brands to integrate user-generated content into their social media brand pages and campaigns. Through the partnership, Bazaarvoice will feed its online consumer ratings, reviews and comments into brand pages and social media marketing initiatives powered by Buddy Media.

    To start, the companies have launched an application called “What’s Popular Right Now,” which determines the most popular products and services based on ratings, reviews, comments and shares, and promotes them within the app. Users can click on specific content in the app to get to individual product pages, driving traffic to a ...

  • Turner, NASCAR Extend Digital Pact

    NASCAR and Turner Sports announced a deal Monday to restructure and extend their digital partnership though 2016. Under the new agreement, NASCAR will take over editorial and business operation for its digital platforms starting in 2013 while Turner will continue to oversee ad sales and sponsorships.

    “The latest extension of our partnership is a strategically and fiscally enhanced business model for our company and ensures that NASCAR.com remains a core asset of Turner's leading digital ad sales portfolio,” said David Levy, president of sales, distribution and sports for Turner Broadcasting Systems, in a statement. He added the arrangement allows Turner to "offer advertisers ...

  • Lance Armstrong Invests In Mobli

    Lance Armstrong is the latest celebrity investor in Mobli, a startup that lets people share video and photos primarily through its app for the iPhone and Android and BlackBerry devices. The seven-time Tour de France winner will use Mobli to post videos of his training activity as well as his work with the Lance Armstrong Foundation, the nonprofit group created by the cancer survivor.

    Armstrong has taken a smaller stake in Mobli than the one held by actor Leonardo DiCaprio, who was part of a $4 million investment in the company, according to a Bloomberg report. Mobli’s release today ...

  • Penton Taps TNS' Kieselstein As CEO
    David Kieselstein, CEO of WPP's TNS North America, has joined B-to-B publisher Penton Media as CEO. He succeeds Sharon Rowlands who resigned in November 2011.
  • Aegies Buys Stake In Upper Storey, Adds To Isobar
    Aegis Group has acquired a minority stake in The Upper Storey, an award-winning digital creative agency based in Singapore, which will become part of Isobar network in Asia Pacific and will be rebranded as TUS Isobar.
  • The QR Code Conundrum

    The final panel of the day focuses on QR codes, which marketers seem to love but not consumers. Mike Wehrs, CEO of ScanBuy, admits the vast majority of QR codes drive to a Web site and don’t deliver a good user experience. Sean Sullivan of House Beautiful says best QR code executions have to provide a tandible payoff or some kind of value.

    Why do brands so often screw up codes? Sean Sullivan of House Beautiful says codes fall victim to the “got to have it now” syndrome where brands don’t think through a strategy in the rush to adopt ...

  • Keep 30-Second Spots Off TV Apps

    Consumers hate in-app ads synched up to TV spots. USA’s Redniss says that instead of mirroring 30 second spot, they worked with a company called Second Screen to create a interactive spot from an auto brand that built on the TV ad instead of just repeating the same thing. That interactive had a 23% interaction rate, he said. Shazam’s Evan Krauss says user’s “hate” when TV commercials are shown in a show’s companion app. He concurs with Redniss is much better to develop something tailored to the social TV experience.

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