Results for January 2012
- Tracking Social TV Not So Easy
TVB’s Lanzano says people are watching more live TV than ever. That’s partly b/c people can interact with TV in ways they couldn’t be for. He argues its additive, rather than a distraction, and once streaming on apps and other ancillary activity can be monetized and measured, networks will be more open to it.
What are the key metrics? Track everything and come up with a kpi, says Matt Blasco, head of analytics of Euro RSCG. He mentions auto showroom visits driven by cross-platform interaction as one example in the auto segment. How about Budweiser tracking trips to the refrigerator ...» 0 Comments
- The Social Super Bowl
USA's Redniss joins a panel that continues focus on two-screen viewing and social TV, with execs from Shazam, TVB and Euro RSCG NY. The discussion turns to social TV and the Super Bowl, where Shazam says 30% of the ads will be Shazamable. In his presentation, Redniss had said believes the Super Bowl will be biggest social TV event ever, with what Shazam is doing and 6 to 7 brands creating apps tied to the big game.
That includes Chevy’s Gametime app through which it will give away 20 cars, half way during the ame and half afterward, through an ...» 0 Comments
- Platforms Powering Social TV
Redniss mentions vendors including Activate and Viggle as companies leading the way in powering social TV efforts. Both provide reward and redemption platforms to enable contests that encourage people to jump into the online conversation and interact with content. Activate has worked with brands like 7Up for a social marketing program around “The Apprentice,” while Viggle is working w/brands such as Starbucks, Burger King and Amazon with a gameification platform around “American Idol.”
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- 2-Screen Viewing Drives Social TV
USA Network has been a leader in the area of social TV, working early on with partners like Shazam and now Miso’s SideShow app to make TV more interactive. On hand today is Jesse Redness, VP, digital at USA to talk about how mobile meets TV. Two-screen viewing is the phenomenon behind the social TV push, with people accessing and sharing content on handheld devices. Facebook and Twitter traffic spikes during certain shows as the online conversation heats up.
Redness says social TV is seeing triple digit growth in the last year around, citing shows including USA’s “White Collar,” the ...» 1 Comments
- Volvo's 5 Mobile Marketing Rules
Volvo’s Gangeri lays out 5 rules for mobile marketing:
-Make your content discoverable. No treasure hunts?
-Make your content readable. You don’t have to tell whole story at once. Flipboard, is an example, of tool a brand could use to embed content with a smaller but sophisticated audience
-Create relevant content. Offer stories that resonate with audience, across all devices.
-Make content sociable. 24% of mobile phone user recommend a brand to a friend via mobile. Volvo uses Instagram to let people tell the brand’s story—taking photos of their cars, etc.
-Make content actionable. QR code? App? No. The app ...» 0 Comments
- Volvo Taps Mobile For Mindshare
Leading off the Weekend Edition of the Mobile Insider Summit on Saturday is keynoter Linda Gangeri, manager for national advertising at Volvo Cars of North America. Has anyone seen a Volvo in North America lately? Just kidding! “I’m not a mobile expert,” confesses Gangeri, who admits to relying on agency partners at Havas for help. What it all boils down to is content, she says. And good content comes from consumer insights.
Gangeri says Volvo under Ford is stuck in a kind of auto twilight zone between the mass market and the high end like Mercedes and BMW. It wants ...» 0 Comments
- Report: Facebook May File IPO Next Week
- Facebook could file for its long-awaited and much-anticipated initial public offering as soon as next week, The Wall Street Journal's online edition just reported. Citing unnamed sources, the paper said Facebook is looking at a public valuation of $75 billion to $100 billion, and may be close to naming Morgan Stanley as its lead underwriter.» 0 Comments
- Question For Siri: What's Your Older Sister's Name?
- As it turns out, Siri's older sister's name is Directory Assistance.» 0 Comments
- From The Mouth Of Babes, Well, John Busby's, Anyway
- That's how John Busby, vice president of the Marches Institute, kicked off his luncheon presentation at MediaPost's Mobile Insider Summit in Key Largo. Busby should know what he's doing, because as head of research and analytics for a "digital call advertising company," he focuses a great deal on what people do with their mouths, you know phone calls.» 0 Comments
- Autotrader Taps Mobile For Latin Market
In the day’s final presentation, Jose Puente, director, product strategy, at AutoTrader, talks about how the company leverage mobile for its Hispanic customers via its Spanish-language AutoTrader Latino offering. Given that the Latino audience typically over-indexes on mobile, the company launched text messaging, iPhone and Android apps, and an Augmented Reality 2D code, among other facets including Facebook to better reach the target audience.
Text messages from codes placed in the print AutoTrader Latino magazine sent people to the companion Web site. We notified dealers when an anonymous user had texted in about a car from their dealership to respond ...» 0 Comments
