Results for April 2012

Guyardo Adds Addressable, Digital Ad Sales At DirecTV
Paul Guyardo has been named executive vice president, Chief Revenue & Marketing Officer of DirecTV, expanding oversight of the satellite TV service's sales and marketing organization to include both traditional ad sales, as well as its new addressable and digital platforms. He had been CMO.» 0 Comments
P&G, Visa Sponsoring Yahoo Olympic Coverage

Visa and Procter & Gamble are on board as key sponsors for Yahoo’s coverage of the 2012 Summer Olympic Games, which the Web portal plans to ramp up from two years ago at the Winter Games.

With NBC holding exclusive rights to broadcast the games, Yahoo creates ancillary programming surrounding the event centered on a dedicated Olympic microsite within Yahoo Sports. For the London Games, the company told the AP it is doubling its presence to a team of 25 reporters and analyst including former Olympic stars Dan O’Brian, Shannon Miller and Summer Sanders.

Besides news updates and original ...» 0 Comments

Caserta Named President Of IFC
Jennifer Caserta has been promoted to president and general manager of AMC Networks' IFC network. She had been executive vice president and general manager.» 0 Comments
Simulmedia Raises $6 Million, New Round Will Help Rollout Of Targeted TV Ad Net
Simulmedia, the targeted TV ad company created by online behavioral targeting pioneer (Tacoda) Dave Morgan today announced it is poised to close on a new $6 million round from existing investors Avalon Ventures, Union Square Ventures and Time Warner Investments, to help finance the rollout of its advertising network. The round is the company's third, and combined with seed funding, totals $27.25 million raised to date.» 0 Comments
Half Of Opera Users Access Web Via Mobile Only

More than half (56%) of those using the Opera Mini mobile browser connect to the Internet only via mobile. That compares to 43% of non-Opera users, according to a new study by the software maker underscoring the primacy of the mobile phone as an Internet access device in many developing regions.

In Indonesia and Pakistan, for example, 48% of mobile users surveyed in each country, cited mobile as the only means of going online. Four out of ten in India said the same thing. Among countries where the proportion of mobile-only Opera users was highest were: Egypt, with 72%); Bangladesh ...» 0 Comments

Citi Sponsors Women's Network On LinkedIn

Citi is sponsoring a new forum on LinkedIn featuring curated content an moderated discussions aimed at helping women enhance networking skills and workplace best practices. The Connect: Professional Women’s Network is also the first LinkedIn group that will have a special edition of LinkedIn, the site’s social news product, designed for its membership.

The network will also draw on content from Citi’s personal finance sits, Women & Co., and include a monthly video series focused on the success stories of influential women. LinkedIn and Citi will also conduct quarterly surveys of the group and use the results to guide ...» 0 Comments

USA Today App Gets Applause
Scott Michaels, vice president at Atimi Systems, and Dennis Dayman, Chief Privacy Office at Eloqua, both touted the USA Today app. But Dayman wondered whether marketers need to offer apps for the sake of doing it. They just may not be important for every company, which might ask themslves does it make as a way to drive engagement? "Maybe not. If youre not interacting with that user ... don't bother with the app then," he said, adding that may not be a channel to use.» 0 Comments
Email Marketer Touts Pinterest Enthusiastically
Liz Gould, who works in strategic accounts at Experian CheetahMail, said she is advising clients to use Pinterest. She's found that Pinterest users that come to Web sites are showing higher conversion rates. Their Pinterest use looks to generate a certain engagement with a brand and lead to making purchases sooner. She said retailer Barneys has been particularly artful at using Pinterest, by integrating it with their Web site and email programs. She said she would encourage marketers to test ways to place Pinterest into email subject lines. There are concerns about preventing Pinterest from becoming too commercialized, but she ...» 0 Comments
Social/Email Integration Still A Challenge At Large Companies
Listening to a panel at the MediaPost Email Insider Summit, it appears there is a long way to go for large silo-filled companies to integrate email and social media operations. Michele Doyle, director of business development at Shoutlet, said when she speaks with social media teams, "email never comes up." A lot of social media staffers come from writing or PR backgrounds, she said, so aren't versed in email makreting. "They don't even think about other marketing channels at all, especially email," she said. Damian Borichevsky, a PulsePoint executive, said large companies may be lagging in coordination, but smaller ones ...» 1 Comments
AmEx's Mulgrave: 'Dream Big' And 'Don't Be Afraid Of Conflict'
AmEx global product development executive Naomi Mulgrave, who gave the keynote address Saturday at the MediaPost Email Insider Summit, said something basic that should never be forgotten: "It's really important to dream big." She told an impressive story, where perseverance paid off as she maneuvered through hoops at a large company to bring about an innovative product. Challenges came because teams were resistant to change. An idea she proposed was shunted aside, but over time, the company noticed competitors were building solutions. She moved to then build a prototype to show leadership how the solution would work and begged for ...» 0 Comments
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