• Real Media Riffs - Wednesday, Mar 31, 2004
    ARE YOU EXPERIENCED? - The Riff believed the Magazine Publishers of America when it first unveiled its Magazine Reader Experience Study, a groundbreaking piece of research that reveals how, why and when consumers read magazines.
  • Real Media Riffs - Tuesday, Mar 30, 2004
    HANGING OUT WITH THE VOD SQUAD - It was one of those early spring days in the Big Apple when there's no place better to roam than in Manhattan's Central Park. German-accented tourists were strolling, crocuses were blooming and rodents were scrimmaging for indeterminate bits of left-over winter refuse.
  • Real Media Riffs - Monday, Mar 29, 2004
    WHAT HATH BETSY FRANK WROUGHT? - After 25 years, we agree, it was about time for Nickelodeon to grow up in the Nielsen ratings, but the MTV network's decision to separate the ratings for its daytime Nickelodeon kids-oriented fare and its nighttime Nick at Nite grown-up content has implications that extend to the entire television marketplace. Actually, it's a brilliant move on the part of MTV Networks research diva Betsy Frank.
  • Real Media Riffs - Friday, Mar 26, 2004
    RE: THINK, WE THOUGHT IT COULD HAVE BEEN THUNK UP A BIT SOONER - What's up with the ARF? Normally, we hear of interesting things, and occasionally of innovative things, coming from the ad research foundation every few months or so, but lately it seems like it's operating under a dome of silence. We know there are some smart people who are still involved and they no doubt are thinking up some brilliant things about the current and future states of advertising, but for some reason, we're just not hearing about them.
  • Real Media Riffs - Thursday, Mar 25, 2004
    WE CAN'T WAIT TO COVER THIS NEW BUSINESS PITCH - Now that media agencies like MediaCom and Starcom are creating their own marketing departments, the Riff can't help wondering if and when they will put their advertising accounts up for review. And if they do, will media pitch first or last during the credentials presentation? Actually, the idea that media agencies might soon begin advertising isn't so far-fetched, Jim Porcarelli, the new chief marketing officer, says in today's MediaDailyNews, but the campaigns are not likely to be of the "traditional" variety.
  • Real Media Riffs - Wednesday, Mar 24, 2004
    HERE'S A HEADLINE YOU DON'T SEE EVERY DAY-ONLY THIS TIME EVERY YEAR: "Upfront Sales Season May Be Turbulent." That headline appeared on top of a story that was published in today's Wall Street Journal, but could have run about this time in just about any preceding year.
  • Real Media Riffs - Tuesday, Mar 23, 2004
    MADISON AVENUE DUMPS AD MONITORING BUSINESS -- At a time when advertisers and agencies are eying new means for accounting for their media buys, Madison Avenue is cashing out of one of the oldest ad monitoring services, and one that was initially backed by and jointly owned by the industry's largest ad shops. Video Monitoring Services, a company that tracks advertising across the major media, has acquired AIS (Advertising Information Services), the granddaddy of the advertising monitoring field, which was formed as a cooperative by the six largest agencies in 1964.
  • Real Media Riffs - Monday, Mar 22, 2004
    THE SKELETON'S IN STEVE KING'S CLOSET - Don't expect newly anointed Zenith Optimedia chief Steve King to relocate the media buying giant's worldwide headquarters to New York any time soon. In keeping with Zenith's roots, the company will remain in London.
  • Real Media Riffs - Thursday, Mar 18, 2004
    IS MARTHA STEWART THE VICTIM OF A BITCH HUNT? -- Before any feminist readers take arms up against the Riff, we'd like to point out that the question is being raised by none other than Ms. Magazine's
  • Real Media Riffs - Wednesday, Mar 17, 2004
    SIMON SAYZ IT WITH MEDIA RESEARCH - We've always been bemused by the efforts of Simon Property Group to position its array of shopping centers as an integrated advertising medium. Now the real estate firm is putting its money where its mouth is, licensing some of the very same media research used by agencies to plan buys for other local media.
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