Results for August 2004
  • Real Media Riffs - Tuesday, Aug 31, 2004
    HERE'S THE PITCH -- Dear Messrs. Kim and Linnett, Congratulations on your new Hollywood gig.
  • Real Media Riffs - Monday, Aug 30, 2004
    A MEDIA DEAL WORTH ITS WEIGHT IN GOLD -- Try to calculate the CPM on this one. The cost of the media "buy" was about $10 billion.
  • Real Media Riffs - Friday, Aug 27, 2004
    THE CELEBS OF THE PRESIDENT -- Celebrity endorsements are a tried and true practice in many campaigns, but apparently not in two of the most important ones this year: the races for the White House. And that could well be a tactical error on the part of presidential candidates, especially if they're hoping to influence younger voters, concludes media agency MediaVest, which just surveyed 1,000 Americans on the topic.
  • Real Media Riffs - Wednesday, Aug 25, 2004
    THE PICTURE OF TELEVISION, GRAY --Nary a week goes by that someone doesn't have something bad to say about Nielsen's TV audience data - unless, of course, they happen to be experiencing a ratings upswing.

    But some good news has come from Nielsen this week if you happen to be an eligible, heterosexual woman.

  • Real Media Riffs - Tuesday, Aug 24, 2004
    NBC OLYMPICS: RINGS, G-STRINGS, AND A BIT OF BADDA-BING - The history books say Olympic competitions were originally performed in the nude. And if NBC had its way, they might well be televised that way today.
  • Real Media Riffs - Friday, Aug 20, 2004
    SOUNDS MORE LIKE "GOO-GOO" - The best part about Google finally going public is that we can now read about it on Yahoo! Not surprisingly, the first sentiment to be posted on Yahoo! Finance's investor message boards was: "Goog Way Overpriced." But that posting by "Gaazn" made at 9:51 a.
  • Real Media Riffs - Thursday, Aug 19, 2004
    A FEW DEVELOPMENTS THAT DEMAND YOUR ATTENTION - These days, Madison Avenue seems transfixed by prospects for video-on-demand and the impact server-based program delivery will have on viewing to TV programming and advertising. And with good reason, VOD is a real deal-changer for just about everyone concerned - programmers, networks, advertisers, and especially consumers.
  • Real Media Riffs - Wednesday, Aug 18, 2004
    MADISON AVENUE ADDS SOME ENTITIES WILLING TO DISCLOSE THEIR Ad- IDENTITIES - It's been a while since we've heard any major news concerning Ad-ID, the digital code developed by the Association of National Advertisers and the American Association of Advertising Agencies that is intended to function as the "equivalent of the marketing community's UPC code." The code, which was introduced two years ago by the trade associations as a solution for marketers seeking to traffic their advertising content in a digital media world, sure seemed like a logical and indispensable tool, but we couldn't understand why there wasn't more of ...
  • Real Media Riffs - Tuesday, Aug 17, 2004
    AND WE HAVEN'T EVEN GOTTEN TO THE HURDLES YET -- Apparently, it's not just the Athens Olympics stadiums that are full of empty seats. So are NBC's Olympic TV households.
  • Real Media Riffs - Monday, Aug 16, 2004
    MORE FUN THAN A FIVE RING CIRCUS - "One." We felt the butterfly strokes in our stomachs the first few times we saw Michael Phelps touch Liberty Island in the evocative Olympics-themed Visa spot, but after viewing it countless times leading up to and during the Games themselves, we're starting to think the campaign may have swum one lap too many, especially for people who're watching the Games via a digital video recorder.
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