Real-Time Daily Editions for May 2016
Real-Time Daily - Tuesday, May 31, 2016
Why Programmatic Needs Creativity
Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In Europe
Mobile Ad-Blocking Rates Are Soaring
Why Use CRM Data In Programmatic Media Campaigns?
Rubicon Project Will Automate Japan's First Publisher Co-op
Programmatic Adoption By APAC Marketers Is On The Rise
Marketo Sells To Private Equity Firm For $1.79 Bil
Mobile Company Three Will Launch Mobile Ad-Blocking Trial
How Publishers Can Handle The Hidden Costs Of 'Tech Taxes'
Real-Time Daily - Friday, May 27, 2016
How Ad Blocking, Invalid Traffic And Viewability Impact Campaign Delivery
Google's No Longer Restricting AdWords Demand
MRC To Issue Mobile Viewability Measurement Guidelines In June
Some Publishers Blazing Trail With Still-Nascent Attention Metrics
Facebook Will Serve Ads To Non-Users Through Its Audience Network
Google Now Controls 12% Of All Global Media Spend
Google Bows Free Data Studio
Programmatic Virtual Reality: Sci-Fi In The Making
Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook
Screening Your Real-Life Roller Coaster Results With A Pair Of VR Googles
Real-Time Daily - Thursday, May 26, 2016
TAG Sets Inventory Quality Guidelines, Trains 20+ Ad-Tech Cos. To Comply
Rubicon Project Announces Resignation Of CFO; Appoints Chief Accounting Officer David Day As Interim CFO
RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In November
Integral Ad Science And Mediaocean Partner To Enable Advertisers To Transact On Viewable Impressions
Beware the Siren Song Of Marketing Automation
Mic CEO Says All Advertising Will Be Branded Content
Demandbase Demandbase Signs Agreement To Acquire Data Science Company Spiderbook
Semcasting Announces Support For Advanced Online Healthcare Marketing Services
As FBX Goes Dark, Future of Programmatic Is Bright
DoubleVerify Receives Fourth Consecutive Certification From Media Measurement Expert ABC
Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
Google Looks Into Your Brain And Figures You Out
Real-Time Daily - Wednesday, May 25, 2016
Tackling The Transparency Challenge
Survey: What Key Factor Is Hindering Programmatic Adoption?
Google Changes AdWords To Meet Mobile Demand, Expands Network Reach
The Facebookization Of Instagram Continues
YuMe Partners With StickyADS.TV To Expand Premium Video Inventory Globally
Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu
Despite Range Of Tools, It's Not Easy To Clean Up Supply Chain
MobileFuse Teams With AppNexus For Programmatic, Private Marketplace
Real-Time Daily - Tuesday, May 24, 2016
Majority Of B2B Companies Bought Digital Display Programmatically Last Year
NBCUniversal News Group Taps Taboola To Power Native Advertising
Lotame Launches Syndicate To Enable Private, Secure, And Direct Data Sharing
Comcast's AudienceXpress Tests Demand-Side Interface, Gives Agencies Direct Access
Programmatic Grows In APAC
33Across Launches 'Mobile In-Feed' Programmatic Video Ad Unit
7 Ways Publishers Can Survive In An Ad-Blocked Web
'Washington Post' Enters Ad Tech Biz With Fuse Ads
TAG Goes Full Steam Ahead With Its Anti-Fraud Program
Xaxis Names Veteran Media Executive David Kaye VP, Client Engagement
RTB House Opens Office In Taiwan, Expanding APAC Footprint
5 Things You Didn't Know About Ad Fraud
Real-Time Daily - Monday, May 23, 2016
Vertical In-App Mobile Video Ads Offer Greater Impact
The Truth About Cross-Device Data Quality
Anti-Fraud Certification Launches With 30+ Participants
Visual IQ Formalizes Key Strategic Partnerships
Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020
TubeMogul Debuts Private Marketplace And Direct Deal Capabilities For Programmatic TV
Why Header Bidding Is Good For Buyers And Sellers In The Long Run
Will Programmatic Video And PTV Converge Or Diverge?
Real-Time Daily - Friday, May 20, 2016
Xaxis Gets More Serious About Programmatic Native Via Plista's Entry Into North America
Mediaocean Acquires Media-Planning Software Provider ColSpace
ANA Finds Most Clients Ignorant About 'Sourced Traffic,' Calls On Agencies To 'Educate' Them
WPP's Xaxis Is Bringing Its Native Advertising Arm To North America
Location Meets Transaction Data In Cardlytics' Cross-Device Measurement Push
Ad, Marketing M&A Deals Up 6% In Q1
Optimatic Media Partners With Moat To Measure Viewability Across Its Platform
'Washington Post' Pushes Into Ad Tech With New High-Speed Ad Product
If Politics Is Hurting Your Advertising, New Video Formats Can Help
Forget Content, Cadence Is King!
Real-Time Daily - Thursday, May 19, 2016
OMMA Programmatic Panelists Offer Insight On How They Vet The Vendors
Why Programmatic Actually Matters To Brand Marketers
Fool Me Once: Facebook's Alluring Proposition
Rubicon Project Touts Global Launch Of Mobile Video Platform
Facebook's David Jakubowski: Audience Network 'Basically Fraud-Free' (For Now)
Forget Agency Reviews, The Hot New Client Pitches Are DMPs
Meredith Local Taps SpotX To Centralize Video Sales Across U.S. Operations
Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics Environment
How Content Marketers Contend With Data Overload
SAP Unveils DSP And DMP Called Exchange Media
Real-Time Daily - Wednesday, May 18, 2016
Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
Sports, Music, Presidential Politics Generate Strong Impressions
Bye-Bye, Middlemen -- Header Bidding Is Here to Stay
YuMe Debuts Features To Improve Brand Safety, Viewability
Programmatic TV's arrival? When a broadcast network sells scalable national TV inventory
Header Bidding: It's A Mixed Bag But Mostly Beneficial
Ad Blocking Will Cost U.S. Publishers $12B By 2020
Programmatic's Unintended Consequence: Ad Blocking
The Art And Science Of Programmatic Advertising
A Mind Is A Terrible Thing To Shift, Programmatic Affects More Than Just Budgets
AppNexus Strikes Back Against Google's Attempt To End Header Bidding
Viacom Says Industry Needs Measurement Standards For Programmatic Cross-Device Video
Adblockers: U.S. Growth Could Remove $12 Billion In Advertising By 2020
What's In A Name? That Which We Call Programmatic By Any Other Name Would Process As Sweet
An Ad Buyer's Busy Day As A Target Of The TV Upfronts
Altitude Digital Adds Demand-Side Talent As Company Connects More Buyers Directly To Publishers
Real-Time Daily - Tuesday, May 17, 2016
Why Ad Fraud May Be A More Pressing Issue Than Ad Blocking
Videology, White Ops Say They Blocked More Than 28 Billion Bot Requests
EBay Ads VP On The Push Toward Mobile Native, Viewable Guarantees
Viant Bolsters Audience Targeting And Segmentation Capabilities With New Deterministic Partner Integrations
Programmatic Key To Keeping NewFronts Relevant
Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data
To Head Off Mobile Fraud, 'Know Thyself'
Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network
Dear Facebook, You're A Media Company Now. Start Acting Like One
Univision Signs AOL For Programmatic Linear TV
Turn Names Veteran Ad-Tech Exec James Fellows SVP of Product
Beyond Pretty Charts: 3 Must-Haves For Programmatic Analytics
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