Real-Time Daily
Tuesday, January 22, 2013
  • C3 Says Programmatic Is Missing Links, Big Brands Need To Focus On Upper Funnel To Survive

    When everything ad-related is happening in real-time, it's easy to lose track of where a sale actually started. In a funnel, online ad attribution ... Read the whole story

  • Google's Universal Analytics Set To Transform Online Marketing

    The most exciting change brought about by Universal Analytics is the inclusion of more data. While a vast trove of data can be overwhelming ... Read the whole story

  • Differentiation Creates Value

    If column inches and growth rates are any indication, 2012 will go down as the Year of Real-Time Bidding (RTB). Truth is, RTB is ... Read the whole story