Tuesday, January 22, 2013
  • C3 Says Programmatic Is Missing Links, Big Brands Need To Focus On Upper Funnel To Survive

    When everything ad-related is happening in real-time, it's easy to lose track of where a sale actually started. In a funnel, online ad attribution company C3 Metrics says that brand awareness happens at the top, whereas the "lower funnel" is home to the point of sale. While the sale will always be important, C3 Metrics COO and Co-Founder Jeff Greenfield says big brands need to focus on the "upper funnel" in order to survive. In layman terms: In order for brands to continue existing in a real-time media world, they need to shift their focus from rapid sales to the ... ...Read the whole story

  • Adometry Raises $8 Million For Expansion

    Attribution analysis firm Adometry Monday announced an $8 million round of funding, which will be used to accelerate product development, talent recruiting and geographic expansion. The round was led by Shasta Ventures, with participation from Austin Ventures and Sierra Ventures. Adometry also announced Shasta Venture's Jason Pressman will join its board. ...Read the whole story

  • Cyberplex Unveils Programmatic Video Ad Platform, Targeting/Tracking Embedded Inside Units

    Digital data analytics firm Cyberplex this morning said its EQ Ads division has launched a new video advertising platform designed for programmatic buying. The company said the new video ads feature targeting and tracking elements "embedded" inside the units. The platform supports pre-roll and post-roll video ad placements across several undisclosed exchanges. ...Read the whole story

Around The Net

  • Why This Will Be The Year Of Premium Programmatic, Guaranteed!ClickZ

    Ad technology guru Chris O'Hara argues that while the overall market for RTB is limited, "RTB-enabled" ad technology will be expansive, especially as it becomes more integrated with "premium guaranteed inventory -- where the other 85% of media budgets happen." Thus he predicts 2012 will be the "year of programmatic guaranteed." ...Read the whole story

  • The 'New' Buying Model Of RTBadage.com

    Several factors are limiting the potential of RTB to capitalize on "value-based" buying, especially the shift from historic CPM to CPA-based valuation models, as well as better attribution insights and better insights into the value each impression contributes. ...Read the whole story


The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Jan. 9, 2017) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Google's Universal Analytics Set To Transform Online Marketing

The most exciting change brought about by Universal Analytics is the inclusion of more data. While a vast trove of data can be overwhelming to some, anyone who has worked with Google Analytics is aware of ...More

  • Differentiation Creates Value

    If column inches and growth rates are any indication, 2012 will go down as the Year of Real-Time Bidding (RTB). Truth is, RTB is great for buyers who want to efficiently acquire cheap audiences at scale. ...More