Wednesday, January 23, 2013
  • Xaxis Moves Into Radio, Begins Trading Online, Mobile Radio Audiences In Real-Time

    Audience buying company Xaxis has partnered with Triton Digital to launch Xaxis Radio, a new programmatic buying technology that will allow brands to buy online and mobile radio inventory in real-time. The announcement comes one week after Triton Digital announced an online and mobile audio RTB platform of their own. ...Read the whole story

  • Nielsen Explores Facial Recognition Tech For Ratings

    Facial recognition technology has been around for years. But only recently has it been incorporated into TV sets by smart TV manufacturers like LG, Samsung and Panasonic. Nielsen is again actively exploring how to apply the technique to its TV ratings panel. ...Read the whole story

  • Rentrak Touts New Logo, Added Metrics Reach

    Rentrak refers to itself as the leader in capturing video-on-demand viewership. And it plugs an ability to attach audience demographics to consumption patterns. With its new logo, the measurement company is looking to reflect that. ...Read the whole story

  • Facebook Rolls Out Conversion Tracking Tool

    Facebook on Tuesday launched a self-serve conversion measurement and optimization tool for direct-response marketers. The service allows advertisers to place a piece of code on a Web site to track when desired actions, like shopping cart checkouts or registrations, are driven by someone seeing an ad on the social network. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Search Marketers Can Bid Per Mobile Device, OS

Fragmentation continues to complicate search marketing campaigns as an onslaught of new mobile gadgets makes audience segmentation and bidding for specific operating systems and device types more important. adMarketplace changed that Tuesday with the release of ...More