If you think Big Data is exhausting, you haven't seen anything yet. That's because the concept of "data exhaust" is also getting big. To illustrate that point, MediaPost editor Steve Smith introduced OMMA DDM opening keynoter Paul Marcum, the global director-marketing & programming at GE, by noting that "even jet engines throw off data." I'm not sure whether Smith literally meant data from the engines' exhausts, but the anecdote illustrates the point that there is data, data everywhere -- even where you may have previously least expected it. ...Read the whole story
Audience buying company Xaxis has partnered with Triton Digital to launch Xaxis Radio, a new programmatic buying technology that will allow brands to buy online and mobile radio inventory in real-time. The announcement comes one week after Triton Digital announced an online and mobile audio RTB platform of their own. ...Read the whole story
Facial recognition technology has been around for years. But only recently has it been incorporated into TV sets by smart TV manufacturers like LG, Samsung and Panasonic. Nielsen is again actively exploring how to apply the technique to its TV ratings panel. ...Read the whole story
Rentrak refers to itself as the leader in capturing video-on-demand viewership. And it plugs an ability to attach audience demographics to consumption patterns. With its new logo, the measurement company is looking to reflect that. ...Read the whole story
Facebook on Tuesday launched a self-serve conversion measurement and optimization tool for direct-response marketers. The service allows advertisers to place a piece of code on a Web site to track when desired actions, like shopping cart checkouts or registrations, are driven by someone seeing an ad on the social network. ...Read the whole story
Jonathan Gardner has joined Turn as its first director of communications. He joins from Vibrant Media where he was global director of communications. ...Read the whole story
The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Jan. 9, 2017) average. Change is compared to the previous day's average. Click to see the current value in real-time.
Fragmentation continues to complicate search marketing campaigns as an onslaught of new mobile gadgets makes audience segmentation and bidding for specific operating systems and device types more important. adMarketplace changed that Tuesday with the release of ...More