If you think Big Data is exhausting, you haven't seen anything yet. That's because the concept of "data exhaust" is also getting big. To illustrate that point, MediaPost editor Steve Smith introduced OMMA DDM opening keynoter Paul Marcum, the global director-marketing & programming at GE, by noting that "even jet engines throw off data." I'm not sure whether Smith literally meant data from the engines' exhausts, but the anecdote illustrates the point that there is data, data everywhere -- even where you may have previously least expected it. ...
Audience buying company Xaxis has partnered with Triton Digital to launch Xaxis Radio, a new programmatic buying technology that will allow brands to buy ... Read the whole story
Facial recognition technology has been around for years. But only recently has it been incorporated into TV sets by smart TV manufacturers like LG, ... Read the whole story
Rentrak refers to itself as the leader in capturing video-on-demand viewership. And it plugs an ability to attach audience demographics to consumption patterns. With ... Read the whole story
Facebook on Tuesday launched a self-serve conversion measurement and optimization tool for direct-response marketers. The service allows advertisers to place a piece of code ... Read the whole story