On Tuesday, the Rubicon Project announced two strategic hires, bringing Mediaplex Founder & CEO Greg Raifman in as president and founding Overture CFO Todd Tappin in as COO & CFO, … Read the whole story
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts … Read the whole story
Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operation shifting to sibling organization Mediabrands. The move, which comes amid a search … Read the whole story
We have been through the year of the smartphone and the year of the tablet. This year, however, I think the most important new … Read the whole story
Real-time bidding has become so entrenched in online media buying that it's hard to believe this market was nonexistent two years ago. Marketers have … Read the whole story