On Tuesday, the Rubicon Project announced two strategic hires, bringing Mediaplex Founder & CEO Greg Raifman in as president and founding Overture CFO Todd Tappin in as COO & CFO, and giving Rubicon founder-CEO Frank Addante some much-needed bench strength. While the reorg comes amid rumors that Rubicon is a takeover target, in the following Q&A Addante makes the case that it will be a suitor, not a seller, as its steps up its own M&A efforts to accelerate growth and diversify and broaden its portfolio. ...
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of ... Read the whole story
Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts ... Read the whole story
Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operation shifting to sibling organization Mediabrands. The move, which comes amid a search ... Read the whole story
We have been through the year of the smartphone and the year of the tablet. This year, however, I think the most important new ... Read the whole story