Thursday, January 31, 2013
  • Adap.tv Streamlines Ad Verification, Enhances Ad Targeting

    In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of video ads in real-time. The video ad start-up's new Certified Viewability service promises to block impressions that do not appear to users. ...Read the whole story

  • Edo's Mobile Pay-Per-Performance Marketplace Captures Local Ad Dollars

    Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts and bank cards, introduced a pay-per-performance marketplace where businesses monitor the campaign in real-time and only pay when a consumer redeems an offer. ...Read the whole story

  • Draftfcb Shifts Media Ops To Mediabrands, Enhances Client Services

    Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operation shifting to sibling organization Mediabrands. The move, which comes amid a search for a new CEO, will enable Draftfcb to refocus its practice on core competencies, including creative, strategic planning, data management, CRM and digital. ...Read the whole story

  • Study: Shoppers Ready To Bail In Five Minutes Or Less

    In a new study of how much help shoppers feel they need in their online path to purchase, LivePerson, Inc. reports that retailers have less time than they think to make the sale. Tracking 5,700 consumers in six different countries, the company found that 83% of consumers say they need some form of support, and 59% would like more options. About four in 10 say they now spend as much time online as they do in store, and 71% expect online help within five minutes. Of those, 51% say they will give up on the purchase immediately or after just ... ...Read the whole story

Around The Net

  • Facebook Won't Let Search Innovation SlowSeeking Alpha

    Facebook won't allow innovation to stop even though execs don't communicate with Google. In a slip of the tongue on a call with investors, Facebook Founder Mark Zuckerberg said "even though our relationship with Google isn't one where the companies really talk, we are able to do a bunch of things because they have an open platform that lets us get fairly deep into the system and build some really great experiences." ...Read the whole story

  • Guardian CEO: Responsive Sites Now Table StakesNieman Lab

    The Guardian's global ambitions are happening as the company, like others in the news industry, is facing serious financial pressures. Justin Ellis had a chance to speak with Guardian CEO Andrew Miller about his company's international ambitions, from interactive news in the U.S. to advertising opportunities in Australia. Here's a lightly edited transcript of the conversation. ...Read the whole story

  • RTB For DummiesB&T

    B&T's Madeleine Ross cuts through the jargon to offer a layperson's guide to RTB. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

2013: The Year Of The Cloud

We have been through the year of the smartphone and the year of the tablet. This year, however, I think the most important new force will not be tied to a particular device, but rather to ...More

  • The Future of TV Advertising Lies In RTB

    Real-time bidding has become so entrenched in online media buying that it's hard to believe this market was nonexistent two years ago. Marketers have utilized the technologies to target consumers who are most likely to convert, ...More