Earlier this week, GSI Commerce announced a partnership with Ensighten, a real-time "tag management" systems provider. The question is, what exactly is a real-time tag management system? I'll try to break it down as simple as possible. Basically, it's a system that allows companies to manage all of their web site's third party "tags" (not exactly cookies, but a close cousin) in one location. And, from that single location, they can manage all of the data collected by those tags. ...
Using data aggregated from a variety of exchanges, programmatic video ad buying platform TubeMogul discovered that RTB video in the U.S. was at an ... Read the whole story
Media Innovation Group, the digital strategy and marketing unit of WPP's 24/7 Media, has named Michael Mamarella general Manager-North America and Nicky McShane managing ... Read the whole story
A digital media company -- Google -- ranks as the highest in terms of Madison Avenue's overall brand perception for the first time in ... Read the whole story
Vine, the new six-second video-sharing app from Twitter, is -- in a word -- exploding. Why, you might ask, is Vine "more" real-time than ... Read the whole story