Tuesday, February 5, 2013
  • Xaxis Enters Hong Kong, Taps Tribal Fusion's Chung

    WPPs Xaxis unit has began trading in Hong Kong on Monday. Working directly with sister WPP unit GroupM Hong Kong, the new outpost will offer regional marketers to utilize Xaxis' audience-buying systems, including Xaxis proprietary data management platform. ...Read the whole story

  • Super Bowl, Other Events Drive Digital Ad Prices Down

    While the average Super Bowl XLVII commercial cost nearly $4 million for 30 seconds - close to a 10% rise from last year's price - Paul Dolan, managing director, North America, Xaxis, believes that major events like the Super Bowl actually drive ad prices lower, at least in the digital advertising space. "It's something we've observed around events, and big traffic days like Cyber Monday," Dolan said. "The Super Bowl is one of the chief among them." The company actually started noticing this trend four years ago at the Oscar's and Emmy's. Dolan says that publishers have trouble getting all ... ...Read the whole story

  • PubMatic Announces Upgraded UI, Increases Transparency

    Sales-side digital media platform PubMatic today announced upgrades to their UI, intended for better deal management functionality, increased transparency, and simplification for private marketplaces. According to the release, the upgrade will make it easier for both publishers and demand partners to negotiate transactions. ...Read the whole story

Around The Net

  • Hotmail To Be Retired; DSPs To Lose Cheap Retargeted Ad SpaceAdotas

    A source close to Microsoft has reported that the company will soon retire the Hotmail service and that its replacement, Outlook.com, will be free of ads. Hotmail is a popular low-cost platform for demand-side platforms (DSPs) to use for retargeting ads. A Microsoft spokesperson confirmed that the Hotmail service will disappear, but denied that Outlook.com will be ad free. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Real-Time Branding: Building A Rich Media Exchange

It's a conundrum that our industry has been pondering for what seems like ages: How can we attract brand dollars away from TV and onto the Web? For the past few years, it's all we've talked ...More

  • Secrets Of A Data Scientist: Five Strategies For Optimizing RTB Campaigns

    Campaign optimization is crucial for any RTB-driven campaign. However, with so many variables to consider, what are the most important factors that determine a successful campaign? To get to the bottom of the question, I interviewed ...More

  • Managing Audiences

    The term "audience management" is beginning to bleed into email and CRM discussions as a means of better articulating the way consumers are affected by a combination of direct marketing, social marketing and media-oriented activities. ...More