On Monday, real-time digital ad tech company Rocket Fuel released a white paper to answer 10 basic questions people have about programmatic buying. The white paper saw over 100 downloads before it was officially released, so RTM Daily sat down with the principal authors of the white paper, Roland Siebelink, product marketing director, enterprise, and Eshwar Belani, VP, products and business development, to pick their brains about why people in the industry are so anxious for more information on programmatic buying, the future of the market, and where it needs to improve. ...
It's a conundrum that our industry has been pondering for what seems like ages: How can we attract brand dollars away from TV and ... Read the whole story
WPPs Xaxis unit has began trading in Hong Kong on Monday. Working directly with sister WPP unit GroupM Hong Kong, the new outpost will ... Read the whole story
Campaign optimization is crucial for any RTB-driven campaign. However, with so many variables to consider, what are the most important factors that determine a ... Read the whole story
While the average Super Bowl XLVII commercial cost nearly $4 million for 30 seconds - close to a 10% rise from last year's price ... Read the whole story