RTBlog
On Monday, real-time digital ad tech company Rocket Fuel released a white paper to answer 10 basic questions people have about programmatic buying. The white paper saw over 100 downloads … Read the whole story
- COMMENTARY
It's a conundrum that our industry has been pondering for what seems like ages: How can we attract brand dollars away from TV and … Read the whole story
WPPs Xaxis unit has began trading in Hong Kong on Monday. Working directly with sister WPP unit GroupM Hong Kong, the new outpost will … Read the whole story
- COMMENTARY
Campaign optimization is crucial for any RTB-driven campaign. However, with so many variables to consider, what are the most important factors that determine a … Read the whole story
While the average Super Bowl XLVII commercial cost nearly $4 million for 30 seconds - close to a 10% rise from last year's price … Read the whole story
- COMMENTARY
The term "audience management" is beginning to bleed into email and CRM discussions as a means of better articulating the way consumers are affected … Read the whole story
