Adap.tv last week announced In-Target Audience Optimization, a technology that allows advertisers to deliver ads to the right demographics with the help of Nielsen … Read the whole story
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An effective rich media ad exchange is in our future -- but there are challenges we must meet to get there. We must be … Read the whole story
Apigee today launched Apigee Insights, a data analytics platform that uses "broad data" from APIs, apps, social, and mobile to give businesses more data … Read the whole story
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It's the year of premium mobile, social, video cross-platform RTB! Oh, also: big data. With all the predictions for 2013 flying around, it can … Read the whole story
In a major shift for marketers that have traditionally waited for results, social feedback tools from LinkedIn and Switch now gauge content and campaign … Read the whole story
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Optimizing for mobile devices was just table stakes for getting into the game. Publishers need to focus now on cross-platform seamless experiences, customized content … Read the whole story
