One of the reasons I wanted to edit RTM Daily and write RTBlog is to do the deep dive into all this geeky technology that's transforming our industry (and society), … Read the whole story
As part of its push to automate the way advertising is bought and sold, The Rubicon Project Wednesday signaled a shift from a mainly … Read the whole story
In a recent panel at OMMA RTB in New York City, debates broke out over issues surrounding metrics, content, quality of inventory, and how … Read the whole story
Marketplace data on real-time bidding will be available a little more real-time, thanks to a new mobile app being introduced this week by Rubicon … Read the whole story
Video, mobile and real-time bidding (RTB) are all hot buzz words in the digital advertising industry, but many marketers and industry thought leaders may … Read the whole story
Online video exchange LiveRail today announced that Yoav Arnstein has joined LiveRail as GM, EMEA and will work from the company's new London office. … Read the whole story
HStreaming, a real-time data analytics provider, today announced a real-time bidding platform for mobile. The platform is powered by the company's Hadoop technology. "The … Read the whole story
Sales-side platform PubMatic this week announced the appointment of Rob Jonas as VP and managing director for EMEA and APAC. In his new role, … Read the whole story
Last week, video ad platform Virool raised $6.62 million in seed money from investors such as Thomvest Ventures, Draper Fisher Jurvetson, Yuri Milner, Menlo … Read the whole story
"By following me on Twitter @lexfenwick, you'll hear about our achievements, wins and future innovations real-time." -- Dow Jones CEO Lex Fenwick, announcing (by … Read the whole story