RTBlog
This week, the Rubicon Project released an infographic representative of mobile RTB according to major European trading desks. Josh Wexler, Rubicon's GM, mobile, and Jay Stevens, the Rubicon's GM, International, … Read the whole story
Real-time programmatic buying optimizer Rocket Fuel today announced that Sue Bostrom, former EVP and CMO of Cisco, will join the company's board of directors. … Read the whole story
BrightTag this week announced Fuse, a multichannel real-time data provider. BrightTag seeks to break from the mold of traditional tag management systems by streamlining … Read the whole story
In an attempt to stop data theft, Lotame has designed a feature in Crowd Control, its data management platform, to protect against unauthorized third-party … Read the whole story
- COMMENTARY
Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform … Read the whole story
