The only thing that today's "exchanges" have proven is that they can deliver transactional efficiencies paralleling their financial counterparts. It is much more efficient … Read the whole story
Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no … Read the whole story
Smartphones offer ripe opportunities to capture behavior and location data. But the speed at which the information can be processed looks to be immensely … Read the whole story
Shenan Reed is founder and chief media officer of CREATETHE Group's Morpheus Media, a full-service interactive agency that works with many luxury clients. I … Read the whole story
Online audience measurement firm Quantcast has launched a new service for tracking mobile app usage across iOS and Android devices. The company's free Measure … Read the whole story
Brands are unquestionably shifting to "real-time" marketing. For some, this means accelerating from "brand as publisher" to "brand as newsroom." The word "newsroom" conveys … Read the whole story