The current debate surrounding programmatic media-buying is a familiar - if dystopian - topic, straight out of science fiction. Think of Stanley Kubrik's classic … Read the whole story
"The world's first complete enterprise data activation system for intelligent marketing... The company's SaaS platform has expanded its integrations to allow marketer and publisher … Read the whole story
Google DoubleClick for Publishers, DoubleClick for Advertisers and Dart Sales Manager came to a halt Thursday for many customers who complained the disruption in … Read the whole story
One of the latest trends in today's digital marketing ecosystem involves the intersection of Big Data, marketing attribution and programmatic media buying. It's a … Read the whole story