Real-Time Daily Issues for April 2013
Real-Time Daily - Tuesday, April 30, 2013
The S&DP
IBM Partners With BlueKai For Data Integration Into Tag Management
In Algorithms We Trust - Too Much?
Yahoo Unveils New Media Projects, Video Ad-Buying Method
Value Connected: The Promise Of An Internet of Things
Nielsen Launches Digital Ratings To Measure TV Viewers Online
Social Media: Hubs of Healing
Yieldex, Operative Integrate To Help Publishers Monetize Ads Better
Real-Time Daily - Monday, April 29, 2013
Read This Before Google Now Tells You To
The Race To Zero
VivaKi Strikes Exclusive 1-Year Deal For Online Video Optimization, Works Like A TV Optimizer
PubMatic's Huge Q1 Highlights Private Marketplaces
Hyperbabble Of The Day
eWayDirect Poll Results Raise Questions Over What "Real-Time Targeting" Means
ABC News Social Soundtracker Dubiously App-ifies The Laugh Track
Xaxis Premium Launches In Canada, Offers Preferred Access To CPAX Inventory
What Local And Hyperlocal Publishers Need
Upcoming Challenges In RTB
Specific Media, Project Sunblock Team To Protect Ad Environment
Real-Time Daily - Friday, April 26, 2013
Discovering A Valuable Digital Audience Segment
Either The Bots Are Buying $4 Bil. Worth Of Goods, Or You've Got Some Explaining To Do...
Third-Party Data Usage Doubles Among Online Video Advertisers
Easing Pain In The Consumer Journey
Nielsen Backpedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
Online Experience Drives Tourney Participation At Delaware Sports Complex
Hi-Media Sees $59.9 Mil. Growth, Cites RTB
RTB Is Overcrowded And Confusing
Real-Time Daily - Thursday, April 25, 2013
Poll Indicates 'Engagement,' Not 'Performance' Driving Programmatic
Medialets Hires comScore's Bolger To Lead Agency Relations
Google On Track To Gain WPP's Highest Digital Media Spend
Analytics: Numbers Don't Lie
Ad Industry Blames Microsoft, Mozilla For Do-Not-Track Gridlock
New FTC Digital Advertising Guidelines Impact Advertisers
Real-Time Daily - Wednesday, April 24, 2013
TV Or Not To Be, Programmatic Trading Is The Question
Advertisers Grab Third-Party Data For Tablet Ad Targeting
Heineken Going Real-Time Via Social, Mobile
FBX Opens The News Feed: Blurring The Line Between Content And Advertising
Inneractive, GeoEdge Address "Serious Issue" Of Mobile Ad Quality
A Democratic View of Metrics: Moat On Measuring Brand Advertising Success
The Road Ahead: More Transparency
Hyperbabble Of The Day
Will MailOnline Continue To Resist Programmatic?
Silverpop Secures $25 Million, Promotes Automation To Social, Mobile
It's Not All About Quantity
How To Gain Returns From PLAs, Not AdWords Targeting
Salesforce.com Bows Social Campaign Manager
Real-Time Daily - Monday, April 22, 2013
On The Bridge Of Convenient And Creepy
Eye Tracker Finds Which Ads Actually Stick, Pushes 'Cost-Per-Visual' As New Madison Avenue Currency
Starcom MediaVest, Twitter Reach Upfront TV Data Deal
[x+1] Updates Origin DMP
MediaCom UK Adds Mihalop As Head Of Biddable Media
Fraudulent Inventory Costs $400 Mil. A Year
Twitter Makes Its Second-Screen Moves With BBC America Partnership
Real-Time Daily - Friday, April 19, 2013
Exchange-Based Media Dominate Big Agency Spending: RTB Is Growing Fast, But Still An Also-Ran
Digital Now 25 Cents Of Every Ad Dollar: Display, Search Still Dominate
Can Rising Stars Bring Brands to Real-Time? A Talk With IAB's Peter Minnium
Velti Brings Mobile Messaging To [x+1]'s DMP
Unspoken Rules of Mobile Marketing In A Crisis
Is 'Do Not Track' And Opt-Out Already Impacting Audience Value And Pricing?
Online Display Ad Spending Up 10% In 2012
Klipfolio Partners with Oogst For Real-Time Business Analytics
Twitter Is The RTM Hotbed
Facebook Graphs Show "Near" Live Info On Data Centers
Real-Time Daily - Wednesday, April 17, 2013
What Capacity For Opacity?
The Premise of "Programmatic"
RTB Volume Doubles, CPMs Fall As Supply Outstrips Demand
Making Real-Time Even Faster With BrightRoll's VideoRTB+
Hyperbabble Of The Day
SpotXchange's Big 2012 Highlights Adoption Of RTB
Yahoo Revenue Flat In Q1, Display Down 11%
Twitter Grabs Onto Real-Time Ad Targeting, Social Marketing
Trusignal, I-Behavior Partner To Bring Offline Data Online
The Long Tail: The Land Of Opportunity?
Real-Time Daily - Tuesday, April 16, 2013
Online Advertising's Unique Commodities Market
Is RTB Helping To Increase The Pie?
Google Glass Arrives, Helps Access Content
SET Media Adds Nielsen Ratings To Velocity
BlueKai Teams With IRI, Will Tie Consumer Purchasing Data To Audience Targeting
Disney's Kreuch: I'm Going To PointRoll
How Will Our Nation Change?
Real-Time Daily - Monday, April 15, 2013
How Ad Salespeople Have Changed
Spafax Promotes Three Execs
Spruce Adds Nielsen Tool For Facebook Campaigns
Turn's "MVA" Goes To...
Analytics Boost: O2's Steadman To Join Twitter
Legolas Media Taps Gallagher For Sales
i2c Engage Offers Real-Time Marketing In Latin America
What's Next When Email Doesn't Work
« Previous Entries