RTBlog
The other day I wrote about some new data from a variety of sources -- the IAB, Pivotal Research Group and Accordant Media -- indicating that the expansion of the … Read the whole story
Madison Avenue's media market shares continue to restructure. While television still represents the majority of media bought by major agency holding companies, "digital" now … Read the whole story
- COMMENTARY
This week I spoke with Peter Minnium, head of brand initiatives for the IAB. Peter's the driving force (and the heart) behind the Rising … Read the whole story
[x+1] and Velti have partnered to bring mobile marketing technology to [x+1] Origin, a data management platform (DMP). Velti's mobile marketing technology, called the … Read the whole story
- COMMENTARY
With real-time marketing, consumers have developed an expectation of, well, real-time marketing. They expect the brands they engage with to understand what they are … Read the whole story
Display Internet advertising globally rose 9.9% last year, fueled by a 21.2% gain in Latin America. Display Internet spending, however, made up just 1.9% … Read the whole story
- COMMENTARY
As more browsers put DNT flags and cookie blocks on by default, we may be seeing the the first signs of cookie-resistance affecting the … Read the whole story
