RTBlog
Maybe I'm just reading between the lines, but I thought there were some telling things said by media buyers during MEDIA magazine's Outfront Forum in NYC Tuesday that suggest the … Read the whole story
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story
- COMMENTARY
Recently, Facebook announced that the company will begin placing ads purchased through its ad exchange, Facebook Exchange, into the news feeds of users -- … Read the whole story
While real-time bidding and automated exchanges have become entrenched in the industry, ad fraud has managed to wriggle its way in. Adweek reported that … Read the whole story
- COMMENTARY
Exchanges create transactional efficiency. When Jonah Goodhart and his brother funded the launch of Right Media, the first ad exchange, that was their sole … Read the whole story
To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding. Founded as an email marketer back in 1999, Silverpop … Read the whole story
"[Product] is for data-driven businesses that require blazingly fast real-time analytics on operational data. [Product] is a row-based SQL database designed to bring Massively Parallel … Read the whole story
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Making the most of the return investments on product listing ads takes more than wishful thinking and knowing the ins and outs of AdWords … Read the whole story
