Programmatic media-buying may have a reputation for being performance driven, but an informal survey of agency and marketer executives indicates that may not be their primary goal. To find out … Read the whole story
Although 4 trillion do-not-track signals are sent by Firefox each month, almost all are ignored. That's because the signals themselves don't block tracking -- … Read the whole story
What does the Federal Trade Commission's recently updated guidelines for digital advertising to account for social media and mobile devices really mean? Bottom line: … Read the whole story