Machines have helped make the buying and selling of inventory easier, but when they are told to buy and sell fraudulent inventory, a lot of money ends up stolen and … Read the whole story
According to Turn, Inc., as brands and agencies work with technology providers to drive cross-channel marketing initiatives, global digital advertising spend continues to grow, … Read the whole story
TubeMogul today released a research brief containing new data and information about audience targeting in online video advertising. The company reports that 70.9% of … Read the whole story
With ever-increasing platforms to manage, marketers are challenged to reach ever-changing personas that differ from brand to brand and even from product to product. … Read the whole story
After a series of chest-thumping quarterly earnings calls in which he essentially claimed Nielsen's Online Campaign Ratings (OCR) had become the "industry standard" currency … Read the whole story
Near the shores of Rehoboth Beach, Del., stands a premier destination for traveling youth baseball and softball teams. The 95-acre facility at Sports at … Read the whole story