There's some revealing language in a status update released by Rubicon Project today that signals its shift from a sell-side to a demand-side -- or at the very least -- … Read the whole story
Data company BlueKai announced an unusual partnership Tuesday with IBM that connects customers using IBM's tag management platform, IBM Digital Data Exchange (DDX), a … Read the whole story
Do we trust algorithms and mix-modeling studies too much? Mix-modeling results are not intended to be blindly followed or forever binding. Instead, the objective … Read the whole story
Yahoo unveiled a slew of new media projects, partnerships, and program expansions at its Digital Content NewFront. New projects include "Tiny Commando" -- a … Read the whole story
The promise of the Internet of things for marketers is the power to connect us more effectively with the people and things that are … Read the whole story
Expanding its metrics services on the Internet, Nielsen now has announced a pilot effort for TV/video "program" content -- called Nielsen Digital Program Ratings. … Read the whole story
The power of social media was realized in full force during the recent Boston Marathon bombings. Emergency responders, the media and those on the … Read the whole story