One thing I noticed during Internet Week, and especially yesterday at OMMA DDM, is that a lot of people have swagger when talking about big data. Many speak with an … Read the whole story
TubeMogul, Brightroll, Innovid, LiveRail, and SpotXchange have partnered to launch Open Video View (OpenVV), a video viewability solution for in-stream ads. The open source … Read the whole story
Much has been said in the last year about the rise of real-time bidding (RTB) and programmatic technologies within online video advertising. Some will … Read the whole story