Wednesday, May 29, 2013
RTBlog
Google recently announced Open Bidder, which allows advertisers to customize real-time bidding (RTB) technology. In a company blog post, Google spelled out three main challenges companies face when building their … Read the whole story
- COMMENTARY
Native advertising has become the darling of the premium publisher. The Atlantic, Conde Nast and Hearst are among those that have taken brand content … Read the whole story
- COMMENTARY
IMedia Connection explains why you shouldn't resist programmatic buying, starting with the IDC predictions everyone has heard before (worldwide RTB spending will reach $14 … Read the whole story
