If you're old school like me, you are no doubt familiar with the "five Ps of marketing." If you're not familiar with them, don't worry, they're ancient history and are … Read the whole story
Milwaukee Brewers marketer Caitlin Moyer has quite a job ensuring social media does not reveal too much or cause controversy since team members tweet … Read the whole story
At the MediaPost Brand Marketers Summit, Milwaukee Brewers marketer Caitlin Moyer said that once a brand starts to respond to social media conversation and … Read the whole story
RTB.com has officially launched with all eyes on mobile real-time bidding aimed at smartphones and tablets in the premium ad space. The focus now … Read the whole story
AOL is readying a reader to fill a void left behind by Google. Now in beta, reports expect the launch of AOL Reader for … Read the whole story
AEG Global's Scott Carlis said the trick about marketing is to monitor conversation and sentiment and be in position to capitalize on a marketing … Read the whole story
Using either a desktop camera or a touchscreen, smooch-senders' real kisses are captured and digitized. Senders enter the name, destination and email address of … Read the whole story
Big Data and real-time marketing channels, ironically, may force companies to face their own humanity and think harder about what it means to relate … Read the whole story