It's one of those seasoned trade journalist/blogger confession times: I am not as smart as you think. Fortunately, a lot of the people I get to talk to are. And … Read the whole story
As the number of brands bidding on online display inventory in the rapidly expanding RTB marketplace grows, some questionable business practices are beginning to … Read the whole story
The whole purpose of DSPs is to wring as much efficiency out of the ad-buying system, limiting costly human input in favor of as … Read the whole story
Mobile ad network Millennial Media has formed a partnership with Mullen's Mediahub unit that will give the agency early access to new ad technologies … Read the whole story
When The Onion satirized USA Network programming in a mock entertainment spot, USA joined the joke. Imagine a day when media companies can use … Read the whole story
Facebook Exchange (FBX) retargeting ads that appear within the News Feed had a 49 times higher click-through rate than such ads on the right-hand … Read the whole story
An interesting conversation with SocialCode CEO and founder Laura O'Shaughnessy led us to speculate on a real-time ad-targeting model for Facebook based on hashtags. Read the whole story
In an effort to bring more real-time technologies to the ecommerce space, Realtime, a company with offices in the US, UK, Brazil, and Portugal, … Read the whole story
As summer months spark a heightened consumer interest in travel, marketers respond by stepping up market-related strategies in search engine and programmatic display media. … Read the whole story