I've done real-time online auctions myself at QuiBids (warning, you will spend too much time on that site), but that's still the human controlling 100% of their actions. What if, … Read the whole story
Ever wondered how consumers feel about retargeting? Adroit Digital teamed up with Toluna to poll 500 people on the subject, and some of the … Read the whole story
Adobe Systems has released an updated version of its social media platform, allowing marketers to predict the effectiveness of posts before they are published. … Read the whole story
ChoiceStream this week released their July Audience Cost Calendar (which consists of data from June), a report that looks at segments trading programmatically and … Read the whole story
I wouldn't be writing this if I wasn't so confident in the European market's ability to obtain power and leverage in the online advertising … Read the whole story
Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer's multichannel arsenal -- particularly given their effectiveness … Read the whole story